Around 150 marketers attended the Email Marketing Masterclass in Bucharest, Romania. It took place in July 2010 and was organized by InterContact Romania. It appears the email marketing seminar was a hit. I have previously written a short report from the event (find it here on this blog), but now I finally got around to publish […]

How often have you heard hard-core digital marketers claim that direct mail is dead? I hear it quite often. And most often from marketers without any real experience with the direct mail media. In this article you will find some shocking data. A true believer in a multi-channel marketing approach, I often find myself humored by […]

At the end of July, seventeen loyalty marketers from Malaysia, Indonesia, Sri Lanka, Thailand, the Philippines and Singapore attended Michael Leander’s two day Loyalty Marketing Masterclass in Singapore organized by Uni Strategic. Here is a short report from the event. Let’s just say it like it is: loyalty marketing is a broad topic. It means […]

What began as a smaller initiative 14 years ago, is now the most important Dialogue Marketing Conference in Scandinavia. Having followed the conference and how it has developed for years, we are impressed by Bring Dialogue’s (formerly Talk2Me) accomplishment. Here is a very brief report from the “Dialogkonferansen 2010″ I had the pleasure of conducting an [. […]