Markedu | Marketing Education - seminars, webinars and conferences about marketing » webinar http://www.markedu.com Markedu's marketing events and conferences Wed, 01 Feb 2012 13:58:50 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 Email Marketing Day @Your Desk A Massive Success http://www.markedu.com/2011/10/11/email-marketing-day-your-desk-a-massive-success/ http://www.markedu.com/2011/10/11/email-marketing-day-your-desk-a-massive-success/#comments Tue, 11 Oct 2011 08:41:13 +0000 Diana Pereira http://www.markedu.com/?p=8152 On October 4th.  Markedu hosted the first Email Marketing Day @Your Desk web seminar. With a recommendation rate of 99% the web seminar was a massive success according to the hundreds of marketers who signed up to attend. 

The full day email marketing web seminar featured 12 prominent email marketing practitioners from leading companies such as Return Path, Email Vision, Striata and Apsis. Attendees heard presentations by direct marketing guru Drayton Bird, data privacy authority Alastair Tempest and email marketing experts such as Kath Pay, Kelly Lorenz, Mia Papanicolaou, Jordie van Rijn, Michael Leander, Tim Watson and email deliverability experts Tom Sather, Andrew Bonar and Richard Gibson.

If you missed it, you get another chance to attend the Email Marketing Day @Your Desk – simply go here to pre-register for free.

99% recommendation rate speaks volumes and so does the many endorsements
When Markedu evaluated the webinar, we asked if it is recommendable. A whopping 99% said they would recommend the Email Marketing Day @Your Desk webseminar.

Said Michael Leander – the founder of Markedu “with more than 140 web seminars under our belt at Markedu we have seen perhaps only a handful web seminars achieving a 100% recommendation. So we are very pleased and will definitely repeat the Email Marketing Day @Your Desk. I also noticed that six of our speakers were  rated above 6 on a 7-point scale, and the rest just below that. This indicates that we were successful in attracting some of the very best speakers from the email marketing industry.”

The next email marketing day will take place on December 16, 2011, but according to Michael Leander Markedu plan to host this successful event on a regular basis.

He says “naturally email marketing is less popular right now than just about anything related to social media. But we know from our attendee surveys that email marketing is an important channel for tens of thousands of marketers around the world. Email marketing does have a proven track record of generating results if applied properly.  And the challenges for becoming successful with email newsletters and promotions are evolving. For  those reasons we have decided to host an email marketing day @your desk four times each year.

Great endorsements – here are just a few
Markedu has received an enormous amount of testimonials. Here you can see just a few of the more than 70 testimonials received:

This webinar (like all the others from Markedu) was extremely important. All the themes presented were very interesting and the speakers were wonderful. I’m looking forward to hearing from Markedu again!
Helena Carvalho, Microsoft Portugal

The presentation was incredibly relevant and informative, with plenty of examples. I was furiously taking notes from beginning to end, and I know the techniques will help me boost the effectiveness of my clients’ email marketing campaigns.
Bob Massey, Bob Massey’s ACTION Words LLC, USA

The Email Marketing Day is probably the most learningful web-seminar I have attended. Great presentations and really professional organisation.
Lars Juul Madsen, Easy Sailing, Denmark

Once again attending the webinars of Markedu was a real insight of Online Marketing needs and facts, brilliantly delivered and absolutely useful for my daily business needs. This will surely not be my last webinar with Markedu.
Angelika Wegner, South Australian Tourism Commission, Germany

I really enjoyed the web-seminar about email marketing. Not only did I get lots of valuable practical advice from the highly experienced speakers, but it was also very interesting to interact with other participants. It is certainly a good way to enlarge your professional network with highly skilled people!
Petra Beitl, Liberty Electric Cars, United Kingdom

This web-seminar was the first that I attended that had a real global reach rather than just for those in the same national/geographical/cultural zone. Being able to listen to speakers from Europe and read posts from participants from all over the world, while at my desk in a beach town in Australia, was exciting and enriching. I will definitely be attending more web-seminars from Markedu in the future.
Marie-Agnes Lo Cascio Go L.In.K Australia

It was really valuable to attend. And it give me lots of information and save me time. Instructors were very qualified and knowledgable.Specially Michael Leander.Really I enjoyed and recomend it.I wish I can repeat it. I even took vacation from my job to attend!
Azza Ahdy, Cosmedical Solutions, United Arab Emirates

The speakers were very knowledgeable and provided information and relevant examples on key topics. I would definitely attend more web-seminars.
Liz Pearcy, Datalinx Computer Systems Ltd, United Kingdom

The Email Marketing Day was very interesting and well-done. I have not only learned many useful tips, but also gained reliable knowledge, I will use in my professional life. I do recommend it to all marketers dealing with email marketing.
Agnieszka Waszkiewicz, Dominanta Base & Direct Group, Poland

The best time I have ever spent at my desk. The shared knowledge was of much value to me. Save me a seat for the next one.
Andre Novais de Paula, Directimedia, Portugal

Be sure you stay tuned to get information aboug other free web seminars like this one – get Markedu’s Event Alerts now 

]]> http://www.markedu.com/2011/10/11/email-marketing-day-your-desk-a-massive-success/feed/ 0 Webinar: How to choose between a Loyalty Programme and an Offers Engine http://www.markedu.com/2011/09/09/webinar-how-to-choose-between-a-loyalty-programme-and-an-offers-engine/ http://www.markedu.com/2011/09/09/webinar-how-to-choose-between-a-loyalty-programme-and-an-offers-engine/#comments Fri, 09 Sep 2011 16:44:05 +0000 Joao Ribeiro http://www.markedu.com/?p=7877

How to choose between a Loyalty Programme and an Offers Engine

How to choose between a Loyalty Programme and an Offers EngineThis unique and focused web seminar provides a comparison of Customer Loyalty Programmes and Offers/Couponing Engines.

International loyalty marketing expert Chris Jacobs will cover these points:

  • What has fuelled the rapid growth of Offers/Coupon Engines, such as Groupon, LivingSocial, Dealise and Vouchercloud, and are they sustainable?
  • What is the future of traditional Customer Loyalty Programmes in the light of this emerging phenomenon?
  • The current and evolving Loyalty and Offers landscape
  • The differing business models of each
  • The respective benefits of Customer Loyalty and Offer Engines from the retailer and consumer perspectives, and the programme operator
  • How can retailers avoid eroding margins when consumers are demanding discounts?
  • Is there room for both Customer Loyalty Programmes and Offers/Couponing Engines?

If you want to get up to date knowledge about loyalty programmes versus offers engines to be able to evaluate your own existing or proposed initiatives, this is a must-attend web seminar.

[hr]You can attend this web seminar on these dates:

  • Thursday 27 October 2011 at 10:30 Central European Time (CET)
  • Thursday 26 January 2012 at 10:30 Central European Time (CET)

Check your local time below

Europe: ( 09:30  Lisbon – London / 10:30  Berlin – Paris – Rome – Zürich / 12:30  Moscow )
Middle East and Asia: ( 11:30  Cairo / 12:30  Beirut – Dubai / 16:30  Singapore )

About the speaker

Chris JacobsChris Jacobs is a renowned and highly experienced independent Customer Loyalty consultant. Having been personally involved in over 70 programmes and started two companies offering customer loyalty solutions and services, he has practical experience in all aspects of Loyalty, from end to end.
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He provides strategic direction and implementation support to businesses considering a new programme, or reviewing an existing operation, and advises solution providers on market opportunities. Having carried out a number of vendor evaluations, he has knowledge of most of the supplier offerings in the marketplace.
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Chris graduated in Computational and Statistical Science and is a Fellow of The Institute of Direct Marketing.

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Before you register, you must read this:

  • Only registrations from legitimate work email addresses are guaranteed to attend
  • You will not receive slides and access to recording if you do not attend the live event
  • We value participant interaction during the webinars. Therefore only a limited number of participants are accepted to join.
  • You will be automatically subscribed to Markedu’s Newsletter, which is published 2-3 times each month. You can unsubscribe anytime you want.

Important: Your login details will be sent by email one day before the event.

Please fill in the form below to register for the web-seminar

Yes, I want to attend the How to choose between a Loyalty Programme and an Offers Engine web-seminar on the date selected below (*) – mandatory fields
Web-seminar date:*
 
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We value your privacy – your details are safe with us

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]]> http://www.markedu.com/2011/09/09/webinar-how-to-choose-between-a-loyalty-programme-and-an-offers-engine/feed/ 0 How mobile apps can transform your marketing, sales and customer interactions http://www.markedu.com/2011/08/22/how-mobile-apps-can-transform-your-marketing-sales-and-customer-interactions/ http://www.markedu.com/2011/08/22/how-mobile-apps-can-transform-your-marketing-sales-and-customer-interactions/#comments Sun, 21 Aug 2011 22:39:51 +0000 Joao Ribeiro http://www.markedu.com/?p=7582 function CheckForm() { member_status = document.getElementById('member_status'); if (member_status.selectedIndex <= 0) { alert('Please select a date'); member_status.focus(); return false; } email = document.getElementById('email'); var pattern = /^((?:(?:(?:[a-zA-Z0-9][\.\-\+_]?)*)[a-zA-Z0-9])+)\@((?:(?:(?:[a-zA-Z0-9][\.\-_]?){0,62})[a-zA-Z0-9])+)\.([a-zA-Z0-9]{2,6})$/; if (!pattern.test(email.value)) { alert('Incorrect or empty email address'); email.focus(); return false; } salutation = document.getElementById('salutation'); if (salutation.selectedIndex <= 0) { alert('Please select salutation'); salutation.focus(); return false; } first = document.getElementById('first_name'); first_value = first.value; if (first_value.length <= 0) { alert('Please fill in your first name'); first.focus(); return false; } last = document.getElementById('last_name'); last_value = last.value; if (last_value.length <= 0) { alert('Please fill in your last name'); last.focus(); return false; } title = document.getElementById('title'); title_value = title.value; if (title_value.length <= 0) { alert('Please fill in your job title'); title.focus(); return false; } func = document.getElementById('00N20000001rPvb'); if (func.selectedIndex <= 0) { alert('Please select your function'); func.focus(); return false; } company = document.getElementById('company'); company_value = company.value; if (company_value.length <= 0) { alert('Please fill in company name'); company.focus(); return false; } city = document.getElementById('city'); city_value = city.value; if (city_value.length <= 0) { alert('Please fill in city'); city.focus(); return false; } country = document.getElementById('country'); if (country.selectedIndex == 0) { alert('Please select your country'); country.focus(); return false; } return true; }


The connected marketer: How mobile apps can transform your marketing, sales and customer interactions

How mobile apps can transform your marketing, sales and customer interactionsSmartphone users all over the world interact with mobile apps every day. Smart marketers are using mobile apps to connect with customers and potential customers.

Brands are building apps that allow them to engage with customers in ways never seen before.

In this webinar two experts – one from Norway and one from Romania – come together to give you inspiring information about the vast possibilities there are when leveraging mobile apps.

Attend this webinar to learn:

  • How use mobile apps to sell
  • How to leverage the Appscend mobile platform in a simple and cost efficient way
  • How mobile apps relate to CRM and customer intimacy

The web seminar is presented on two dates. But book early as the seats are limited.

You can attend this web seminar on these dates:

  • Tuesday 27 September 2011 from 10:30 CET – 12:00 CET
  • Tuesday 06 December 2011 from 10:30 CET – 12:00 CET

Check your local time below

( 09:30 – Lisbon, London / 10:30 – Berlin, Madrid, Paris / 11:30 – Cairo, Bucharest / 12:30 – Moscow )

About the speakers

Sebastian VaduvaSebastian Vaduva is the co-founder of Appscend, a one of a kind mobile application platform that makes it simple and fast for anyone to create, manage and monetize engaging mobile apps. In 2008, Sebastian co-found Vitality Media, a web agency focused on delivering quality online experiences. 2 years later he decided to switch from being a service provider to a product provider and so came to live Appscend. Sebastian’s mission is to rock the mobile industry by delivering a product that delivers out-of-this-world mobile experiences for everyone, not just those who have thousands of Euros to built one.

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Oystein SvarodØystein Svarød is the owner of Svaröd Direct AS, a company specialized in Direct Marketing. He has a 25 year long and extensive experience working for B2B and B2C marketing, in both digital & direct channels. He has worked as creative director, consultant and hands-on copywriter in direct communications, ad agencies and PR-agencies like Young & Rubicam, Wunderman Worldwide, Burson-Marsteller, D´Arcy, Rapp Collins, DDB. In addition to managing Svaröd Direct, Øystein holds the position as board member in FEDMA.
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Before you register, you must read this:

  • Only registrations from legitimate work email addresses are guaranteed to attend
  • You will not receive slides and access to recording if you do not attend the live event
  • We value participant interaction during the webinars. Therefore only a limited number of participants are accepted to join.
  • You will be automatically subscribed to Markedu’s Newsletter, which is published 2-3 times each month. You can unsubscribe anytime you want.

Please fill in the form below to register for the web-seminar

Yes, I hereby register at no cost to me to attend the “How mobile apps can transform your marketing, sales and customer interactions” web seminar on the date select below (*) – mandatory fields
Web-seminar date:*
 
Work email:*
Salutation:*
First Name:*
Last Name:*
Job Title:*
Job Function:*
Mobile:
Company:*
City:*
Country:*
 
What is your native language?
What is your favorite marketing topic?
 

 
We value your privacy – your details are safe with us

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]]> http://www.markedu.com/2011/08/22/how-mobile-apps-can-transform-your-marketing-sales-and-customer-interactions/feed/ 0 Webinar: How to Use Twitter for Good http://www.markedu.com/2011/08/21/how-to-use-twitter-for-good/ http://www.markedu.com/2011/08/21/how-to-use-twitter-for-good/#comments Sun, 21 Aug 2011 18:11:05 +0000 Joao Ribeiro http://www.markedu.com/?p=7530 function CheckForm() { member_status = document.getElementById('member_status'); if (member_status.selectedIndex <= 0) { alert('Please select a date'); member_status.focus(); return false; } email = document.getElementById('email'); var pattern = /^((?:(?:(?:[a-zA-Z0-9][\.\-\+_]?)*)[a-zA-Z0-9])+)\@((?:(?:(?:[a-zA-Z0-9][\.\-_]?){0,62})[a-zA-Z0-9])+)\.([a-zA-Z0-9]{2,6})$/; if (!pattern.test(email.value)) { alert('Incorrect or empty email address'); email.focus(); return false; } salutation = document.getElementById('salutation'); if (salutation.selectedIndex <= 0) { alert('Please select salutation'); salutation.focus(); return false; } first = document.getElementById('first_name'); first_value = first.value; if (first_value.length <= 0) { alert('Please fill in your first name'); first.focus(); return false; } last = document.getElementById('last_name'); last_value = last.value; if (last_value.length <= 0) { alert('Please fill in your last name'); last.focus(); return false; } title = document.getElementById('title'); title_value = title.value; if (title_value.length <= 0) { alert('Please fill in your job title'); title.focus(); return false; } func = document.getElementById('00N20000001rPvb'); if (func.selectedIndex <= 0) { alert('Please select your function'); func.focus(); return false; } company = document.getElementById('company'); company_value = company.value; if (company_value.length <= 0) { alert('Please fill in company name'); company.focus(); return false; } city = document.getElementById('city'); city_value = city.value; if (city_value.length <= 0) { alert('Please fill in city'); city.focus(); return false; } country = document.getElementById('country'); if (country.selectedIndex == 0) { alert('Please select your country'); country.focus(); return false; } return true; }


Interested in learning how to use Twitter to excel?

Twitter for Good book by Claire Diaz OrtizClaire Diaz Ortiz, author of Twitter for Good, and social innovation lead at Twitter, presents her 5-step framework for excelling on Twitter in this webinar.

Twitter represents a great opportunity for communication and marketing professionals. Whether you already are an old fox to Twitter or a beginner this is a must-attend webinar.

In this online seminar Claire Diaz Ortiz will inspire you to hone your Twitter skills and teach you:

  • What five steps you need to be doing to excel on Twitter
  • Why setting a goal for your Twitter account is a must
  • How to use Twitter to broadcast your message to the world

Please note that we have a limited number of tickets available for this Twitter webinar.
Secure your free ticket now to avoid disappointment.

You can attend this web seminar on these dates:

  • Tuesday 06 September 2011 at 15:00 GMT / 16:00 CET ( see your local time below )

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( 10:00 – New York / 15:00 – Lisbon, London / 16:00 – Berlin, Cairo, Madrid, Paris, Warsaw / 17:00 – Beirut, Bucharest / 18:00 – Moscow )

About the speaker

Claire Diaz OrtizClaire Diaz Ortiz leads social innovation, philanthropy, and causes at Twitter, where she has worked since 2009. She is the author of Twitter for Good: Change the World, One Tweet at a Time (August, 2011). Claire is a frequent international speaker and is known for developing the TWEET model – a framework to help organizations and individuals best excel on Twitter. Claire holds an MBA from Oxford University, where she was a Skoll Foundation Scholar for Social Entrepreneurship. She also holds a B.A. and an M.A. in Anthropology from Stanford University.
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]]> http://www.markedu.com/2011/08/21/how-to-use-twitter-for-good/feed/ 0 Fast Track Email Marketing Beginners Boot Camp http://www.markedu.com/2011/08/16/fast-track-email-marketing-beginners-boot-camp/ http://www.markedu.com/2011/08/16/fast-track-email-marketing-beginners-boot-camp/#comments Tue, 16 Aug 2011 17:36:27 +0000 Joao Ribeiro http://www.markedu.com/?p=7412 function CheckForm() { member_status = document.getElementById('member_status'); if (member_status.selectedIndex <= 0) { alert('Please select a date'); member_status.focus(); return false; } email = document.getElementById('email'); var pattern = /^((?:(?:(?:[a-zA-Z0-9][.-+_]?)*)[a-zA-Z0-9])+)@((?:(?:(?:[a-zA-Z0-9][.-_]?){0,62})[a-zA-Z0-9])+).([a-zA-Z0-9]{2,6})$/; if (!pattern.test(email.value)) { alert('Incorrect or empty email address'); email.focus(); return false; } salutation = document.getElementById('salutation'); if (salutation.selectedIndex <= 0) { alert('Please select salutation'); salutation.focus(); return false; } first = document.getElementById('first_name'); first_value = first.value; if (first_value.length <= 0) { alert('Please fill in your first name'); first.focus(); return false; } last = document.getElementById('last_name'); last_value = last.value; if (last_value.length <= 0) { alert('Please fill in your last name'); last.focus(); return false; } title = document.getElementById('title'); title_value = title.value; if (title_value.length <= 0) { alert('Please fill in your job title'); title.focus(); return false; } func = document.getElementById('00N20000001rPvb'); if (func.selectedIndex <= 0) { alert('Please select your function'); func.focus(); return false; } company = document.getElementById('company'); company_value = company.value; if (company_value.length <= 0) { alert('Please fill in company name'); company.focus(); return false; } city = document.getElementById('city'); city_value = city.value; if (city_value.length <= 0) { alert('Please fill in city'); city.focus(); return false; } country = document.getElementById('country'); if (country.selectedIndex == 0) { alert('Please select your country'); country.focus(); return false; } return true; }

Fast Track Email Marketing Beginners Boot Camp

Are you new to email marketing or do you have less than 2 years of practical experience? Then consider this fast paced email marketing boot camp for beginners and novices web seminar with Michael Leander.

Attending the live webinar is free, but if you want the Beginners Email Marketing Boot Camp Test and Certificate and/or the recording of the webinar it will cost you € 39

The workshop is presented by Michael Leander – one of Europe’s foremost email marketing experts and speakers. He has helped email marketers all over the world to achieve better results and has trained thousands of email marketers.

[hr]Attend the email marketing beginners boot camp and get the information you need to become successful in email marketing

  • What is email marketing and how can you use email marketing in your business
  • What is permission email marketing and why do you need it
  • What is the email marketing terminology you need to know
  • How do I track & measure my success in email marketing
  • How to use email newsletters and email marketing campaigns for customer acquisition, customer retention and relationship building
  • The 7 key elements you need to know for successful email marketing including acquisition flow, welcome flow, content, copy, design, frequency and relevance
  • IT systems to facilitate your email marketing activities

Sign-up to attend the Email Marketing Beginners Boot Camp here »
[hr]Get your Beginners Email Marketing Bootcamp Test & Certificate and the recorded webinar

Markedu Email Marketing Boot Camp CertificateThe Beginners Email Marketing Bootcamp Test and Certificate requires you to attend the live webinar or listen to the recording of the webinar. 2 weeks after the webinar date you will receive a link to an online test. When you pass the test you will receive a printed certificate sent to your address of choice.

You can choose this option in the form below
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You can attend this web seminar on these dates:

  • Tuesday 04 October 2011 from 6:30 CET to 9:00 CET
  • Thursday 29 December 2011 from 9:00 CET to 11:30 CET
  • Sunday 05 February 2012 from 09:00 to 11:30 CET

Check out your Time Zone below

Time Zones ( 08:00 London, Lisbon / 09:00 Berlin, Paris, Madrid / 10:00 Bucharest / 10:00 Cairo )

Michael LeanderAbout the speaker

Michael Leander has been working with permission based email marketing for more than 15 years. He has directly and indirectly been involved in more than 1.000 email marketing campaigns, newsletters and retention activities. Many think of him as the leading expert in permission email marketing in Europe and the Middle East. Learn more about Michael Leander here.
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Before you register, you must read this:

  • Only registrations from legitimate work email addresses are guaranteed to attend
  • You will not receive slides and access to recording if you do not attend the live event
  • We value participant interaction during the webinars. Therefore only a limited number of participants are accepted to join.

Please fill in the form below to register for the web-seminar

Yes, I want to attend the free live web seminar on the date selected below (*) – mandatory fields
Web-seminar date:*
I also want the Beginners Email Marketing Bootcamp Test and Certificate along with access to the recorded webinar. For that I pay € 39. Markedu will contact me to organize payment via PayPal or bank transfer.

I would also be interested in attending the Email Marketing Masterclass when I comes to my country. Keep me posted please

 
Work email:*
Salutation:*
First Name:*
Last Name:*
Job Title:*
Job Function:*
Mobile:
Company:*
City:*
Country:*
 
What is your native language?
What is your favorite marketing topic?
 

 
We value your privacy – your details are safe with us

[hr]
]]> http://www.markedu.com/2011/08/16/fast-track-email-marketing-beginners-boot-camp/feed/ 0 Webinar: Boost customer loyalty through social media http://www.markedu.com/2011/08/10/webinar-boost-customer-loyalty-through-social-media/ http://www.markedu.com/2011/08/10/webinar-boost-customer-loyalty-through-social-media/#comments Tue, 09 Aug 2011 23:20:01 +0000 Joao Ribeiro http://www.markedu.com/?p=7218 function CheckForm() { member_status = document.getElementById('member_status'); if (member_status.selectedIndex <= 0) { alert('Please select a date'); member_status.focus(); return false; } email = document.getElementById('email'); var pattern = /^[a-zA-Z0-9\-\._]+@[a-zA-Z0-9\-_]+(\.?[a-zA-Z0-9\-_]*)\.[a-zA-Z]{2,3}$/; if (!pattern.test(email.value)) { alert('Incorrect or empty email address'); email.focus(); return false; } salutation = document.getElementById('salutation'); if (salutation.selectedIndex <= 0) { alert('Please select salutation'); salutation.focus(); return false; } first = document.getElementById('first_name'); first_value = first.value; if (first_value.length <= 0) { alert('Please fill in your first name'); first.focus(); return false; } last = document.getElementById('last_name'); last_value = last.value; if (last_value.length <= 0) { alert('Please fill in your last name'); last.focus(); return false; } title = document.getElementById('title'); title_value = title.value; if (title_value.length <= 0) { alert('Please fill in your job title'); title.focus(); return false; } func = document.getElementById('00N20000001rPvb'); if (func.selectedIndex <= 0) { alert('Please select your function'); func.focus(); return false; } company = document.getElementById('company'); company_value = company.value; if (company_value.length <= 0) { alert('Please fill in company name'); company.focus(); return false; } city = document.getElementById('city'); city_value = city.value; if (city_value.length <= 0) { alert('Please fill in city'); city.focus(); return false; } country = document.getElementById('country'); if (country.selectedIndex == 0) { alert('Please select your country'); country.focus(); return false; } return true; }

Boost customer loyalty through social media
Boost customer loyalty through social media

This 2 hour free webinar is aimed at retailers and FMCG’s with a formal loyalty marketing program in place and organizations contemplating setting up a loyalty marketing program.

The webinar is relevant for both loyalty marketers with and without a card program.
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The presenters will provide a summary of social media today, give examples through loyalty marketing case studies and answer these three questions:

  1. How can you leverage social media to extend your existing customer loyalty marketing efforts?
  2. What are the known rules of thumbs for loyalty marketers to get started leveraging social media?
  3. How do you get started leveraging social media for customer loyalty and retention?

When you attend this webinar you will get valuable insight and new knowledge that can help boost your loyalty marketing efforts.

You can attend this web seminar on these dates:

  • Monday 19 September 2011 at 13:30 CET to 15:30 CET
  • Monday 31 October 2011 at 10:30 CET to 12:30 CET


TimeZones ( 12:30 London / 13:30 Berlin / 14:30 Bucharest / 15:30 Moscow / 19:30 New York )

Michael LeanderAbout Michael Leander

A direct & digital marketing strategist and a practitioner of digital marketing for more than 15 years, Michael Leander is a very popular speaker on digital & direct marketing topics having presented in front of audiences in more than 35 countries. He is also a Markedu top-speaker – a testament to his consistent high ratings as a marketing speaker and trainer. Learn more about Michael Leander here.
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Before you register, you must read this:

  • Only registrations from legitimate work email addresses are guaranteed to attend
  • You will not receive slides and access to recording if you do not attend the live event
  • We value participant interaction during the webinars. Therefore only a limited number of participants are accepted to join.

Please fill in the form below to register for the web-seminar

Yes, I hereby register at no cost to me to attend the “Boost customer loyalty through social media” web-seminar on the date selected below. (*) – mandatory fields
 
Web-seminar date:*
 
Work email:*
Salutation:*
First Name:*
Last Name:*
Job Title:*
Job Function:*
Mobile:
Company:*
City:*
Country:*
 
What is your native language?
What is your favorite marketing topic?
 

 
We value your privacy – your details are safe with us

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]]> http://www.markedu.com/2011/08/10/webinar-boost-customer-loyalty-through-social-media/feed/ 0 Webinar: Convert more virtual traffic into real money http://www.markedu.com/2011/07/17/convert-more-virtual-traffic-into-real-money/ http://www.markedu.com/2011/07/17/convert-more-virtual-traffic-into-real-money/#comments Sun, 17 Jul 2011 09:54:40 +0000 Joao Ribeiro http://www.markedu.com/?p=7120 function CheckForm() { member_status = document.getElementById('member_status'); if (member_status.selectedIndex <= 0) { alert('Please select a date'); member_status.focus(); return false; } email = document.getElementById('email'); var pattern = /^[a-zA-Z0-9\-\._]+@[a-zA-Z0-9\-_]+(\.?[a-zA-Z0-9\-_]*)\.[a-zA-Z]{2,3}$/; if (!pattern.test(email.value)) { alert('Incorrect or empty email address'); email.focus(); return false; } salutation = document.getElementById('salutation'); if (salutation.selectedIndex <= 0) { alert('Please select salutation'); salutation.focus(); return false; } first = document.getElementById('first_name'); first_value = first.value; if (first_value.length <= 0) { alert('Please fill in your first name'); first.focus(); return false; } last = document.getElementById('last_name'); last_value = last.value; if (last_value.length <= 0) { alert('Please fill in your last name'); last.focus(); return false; } title = document.getElementById('title'); title_value = title.value; if (title_value.length <= 0) { alert('Please fill in your job title'); title.focus(); return false; } func = document.getElementById('00N20000001rPvb'); if (func.selectedIndex <= 0) { alert('Please select your function'); func.focus(); return false; } company = document.getElementById('company'); company_value = company.value; if (company_value.length <= 0) { alert('Please fill in company name'); company.focus(); return false; } city = document.getElementById('city'); city_value = city.value; if (city_value.length <= 0) { alert('Please fill in city'); city.focus(); return false; } country = document.getElementById('country'); if (country.selectedIndex == 0) { alert('Please select your country'); country.focus(); return false; } return true; }

Convert more virtual traffic into real money
16 ways a 4-foot man with hairy feet can help you

Convert more virtual traffic into real money - 16 ways a 4-foot man with hairy feet can help you
Most websites are like leaky buckets. Money, in the form of prospective customers, goes in one end…and straight out the other. To increase your online sales, you have to turn more of those visitors into customers.

How can a character from of The Lord of the Rings help you do that?

You’ll have to attend this webinar to find out—along with many other secrets and strategies:
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  • The four-step checklist to easily test any web-page, and instantly spot the “holes” prospects are slipping through
  • The formula that determines how desirable your offer seems, and explains why sometimes a prospect won’t bite on even the most enticing offer
  • The “value triangle”—three essential elements for understanding and building the kind of value your prospect can’t resist
  • Gradualization: what it is, how it applies to the web, and why using it correctly can double your site’s effectiveness
  • The reason images typically reduce reader engagement—and the two sure-fire ways to avoid this problem and keep prospects glued to the page
  • The four most crucial factors in determining whether prospects will even bother to stay on your site for more than seven seconds
  • Why visitors might be getting a “bad vibe” from your site, even though your content is top notch (plus how to send out good vibes instead)
  • Free access to 25 training videos that build on this webinar’s content
You can attend this web seminar on these dates:

  • 05 August at 09:30 GMT / 10:30 CET
  • 09 September at 09:30 GMT / 10:30 CET

Time Zones
(09:30 London – Lisbon / 10:30 Berlin – Paris / 12:30 Cairo / 13:30 Moscow / 17:30 Singapore)
[hr]About the speaker – D Bnonn Tennant

D Bnonn TennantD Bnonn Tennant is known in the boroughs as the Information Highwayman – the dashing and debonair author of conversion-rate optimization course Attention-Thievery 101. Self-trained in direct marketing, he spends his days helping small businesses get more out of their websites by improving both their copy and design. When he’s not knee-deep in the guts of someone’s homepage, he’s writing, speaking, or reading about how to turn more visitors into customers—and when he’s not doing that he is teaching his kids about steampunk, Nathan Fillion, and how to grapple a zombie without getting bit.
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]]> http://www.markedu.com/2011/07/17/convert-more-virtual-traffic-into-real-money/feed/ 0 Facebook Marketing Web-Seminar – Free http://www.markedu.com/2011/07/10/facebook-marketing-webinar/ http://www.markedu.com/2011/07/10/facebook-marketing-webinar/#comments Sun, 10 Jul 2011 20:42:17 +0000 Joao Ribeiro http://www.markedu.com/?p=7077 Facebook Marketing Free Web-Seminar – New dates available !

A presence on Facebook provides many benefits for your brand. In this 2 hour long webinar Michael Leander will give you insights that can help you to make the best of your Facebook marketing activities.
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Presented by Michael Leander this web-seminar will cover the following topics:

  • Creating the right plan for your Facebook presence
  • Setting up your page for maximum effect
  • Best practices for customer engagement on Facebook
  • Setting up and monitoring advertisement campaigns on Facebook
  • Facebook on page tactics

Whether you are just getting started or already have a presence on Facebook, attending this webinar will benefit you with new ideas, advice on concrete direction, best practices and case studies.

You can attend this web seminar on these dates:

  • Sunday 11 September 2011 from 10:30 – 12:30 CET
  • Monday 3 October 2011 from 10:30 – 12:30 CET

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New dates available !

  • New – Tuesday 21 February 2012 from 10:30 – 12:30 CET

Time Zones (09:30 London, Lisbon / 10:30 Berlin, Paris / 11:30 Cairo / 13:30 Moscow / 17:30 Singapore)

Michael LeanderAbout Michael Leander

A direct & digital marketing strategist and a practitioner of digital marketing for more than 15 years, Michael Leander is a very popular speaker on digital & direct marketing topics having presented in front of audiences in more than 35 countries. He is also a Markedu top-speaker – a testament to his consistent high ratings as a marketing speaker and trainer. Learn more about Michael Leander here.
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Before you register, you must read this:

  • Only registrations from legitimate work email addresses are guaranteed to attend
  • You will not receive slides and access to recording if you do not attend the live event
  • We value participant interaction during the webinars. Therefore only a limited number of participants are accepted to join.
  • You will be automatically subscribed to Markedu’s Newsletter, which is published 2-3 times each month. You can unsubscribe anytime you want.

Important: Your login details will be sent by email one day before the event.

Please fill in the form below to register for the web-seminar

Yes, I hereby register at no cost to me to attend the “Facebook Marketing” web-seminar on the date selected below. (*) – mandatory fields
 
Web-seminar date:*
 
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]]> http://www.markedu.com/2011/07/10/facebook-marketing-webinar/feed/ 0 Identity, a key management concept for the 21st century http://www.markedu.com/2011/05/25/identity-a-key-management-concept-for-the-21st-century/ http://www.markedu.com/2011/05/25/identity-a-key-management-concept-for-the-21st-century/#comments Wed, 25 May 2011 14:44:09 +0000 Joao Ribeiro http://www.markedu.com/?p=6661 function CheckForm() { member_status = document.getElementById('member_status'); if (member_status.selectedIndex <= 0) { alert('Please select a date'); member_status.focus(); return false; } email = document.getElementById('email'); var pattern = /^[a-zA-Z0-9\-\._]+@[a-zA-Z0-9\-_]+(\.?[a-zA-Z0-9\-_]*)\.[a-zA-Z]{2,3}$/; if (!pattern.test(email.value)) { alert('Incorrect or empty email address'); email.focus(); return false; } salutation = document.getElementById('salutation'); if (salutation.selectedIndex <= 0) { alert('Please select salutation'); salutation.focus(); return false; } first = document.getElementById('first_name'); first_value = first.value; if (first_value.length <= 0) { alert('Please fill in your first name'); first.focus(); return false; } last = document.getElementById('last_name'); last_value = last.value; if (last_value.length <= 0) { alert('Please fill in your last name'); last.focus(); return false; } title = document.getElementById('title'); title_value = title.value; if (title_value.length <= 0) { alert('Please fill in your job title'); title.focus(); return false; } func = document.getElementById('00N20000001rPvb'); if (func.selectedIndex <= 0) { alert('Please select your function'); func.focus(); return false; } company = document.getElementById('company'); company_value = company.value; if (company_value.length <= 0) { alert('Please fill in company name'); company.focus(); return false; } city = document.getElementById('city'); city_value = city.value; if (city_value.length <= 0) { alert('Please fill in city'); city.focus(); return false; } country = document.getElementById('country'); if (country.selectedIndex == 0) { alert('Please select your country'); country.focus(); return false; } return true; }

A company’s identity is made of its history, its culture, and its brand.

Identity, a key management concept for the 21st century Identity determines how a company drives its strategic thinking and acting. Many strategic or tactical changes fail because nothing has been done to understand which elements of the established identity should be changed and how to drive this change.

On the contrary, a deep understanding of a company’s identity helps manage major transitions such as a new strategy, a new branding initiative, international expansion or an acquisition.

The 21st century economy and society will be more favorable to companies who have a deep sense of their identity and know how to manage it.

Team cohesion, talent management, perception by the business environment, branding, and all in all, the overall company’ performance over time strongly depend on that capacity.

In this inspiring web-seminar, intended for General Managers, Human Resources, Communication, and Marketing Directors, Dr. Olivier Riviere presents:

» The key concepts and tools of Identity management
» A very detailed real life case study from a European medium-size business

You can join this web seminar on these dates:

  • 28 July 2011 at 10:30 CET
  • 24 October 2011 at 10:30 CET

Time Zones (09:30 London / 10:30 Berlin / 10:30 Cairo / 12:30 Moscow / 17:30 Singapore)

About Dr. Olivier Rivière

Olivier RivièreDr. Olivier Rivière hast two complementary areas of specialty; the development of high performance and high spirit organisations, and the implementation of influence-oriented marketing and account management systems. He has over 30 years international experience in R&D, Marketing, Communications, Business Development, Key Account Management, and Operations.

Dr. Olivier Rivière has worked for international companies from various origin. Since end 2008 he works has an Interim Manager and a Consultant. He also teaches at SKEMA, a French Business School and regularly writes articles on management, B2B marketing, and Key Account Management.

www.olivierriviere-consulting.com / www.atoem-consulting.com

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Before you register, you must read this:

  • Only registrations from legitimate work-emails are guaranteed to attend for free
  • You will not receive slides and access to recording if you do not attend the live event
  • We value participant interaction and dialogue during Markedu webinars. Therefore only a limited number of participants are accepted to join.
  • You will be automatically subscribed to Markedu’s Newsletter, which is published 2-3 times each month. You can unsubscribe anytime you want.

Please fill in the form below to register for the web-seminar

Yes, I hereby register at no cost to me to attend the “Identity, a key management concept for the 21st century” web seminar on the date selected below. (*) – mandatory fields
 
Web-seminar date:*
 
Work email:*
Salutation:*
First Name:*
Last Name:*
Title:*
Job Function:*
Mobile:
Company:*
City:*
Country:*
 

 
We value your privacy – your details are safe with us

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]]> http://www.markedu.com/2011/05/25/identity-a-key-management-concept-for-the-21st-century/feed/ 0 Influencers, key success factor in modern B2B Marketing and Account Management http://www.markedu.com/2011/05/25/influencers-key-success-factor-in-modern-b2b-marketing-and-account-management/ http://www.markedu.com/2011/05/25/influencers-key-success-factor-in-modern-b2b-marketing-and-account-management/#comments Wed, 25 May 2011 14:21:17 +0000 Joao Ribeiro http://www.markedu.com/?p=6584 function CheckForm() { member_status = document.getElementById('member_status'); if (member_status.selectedIndex <= 0) { alert('Please select a date'); member_status.focus(); return false; } email = document.getElementById('email'); var pattern = /^[a-zA-Z0-9\-\._]+@[a-zA-Z0-9\-_]+(\.?[a-zA-Z0-9\-_]*)\.[a-zA-Z]{2,3}$/; if (!pattern.test(email.value)) { alert('Incorrect or empty email address'); email.focus(); return false; } salutation = document.getElementById('salutation'); if (salutation.selectedIndex <= 0) { alert('Please select salutation'); salutation.focus(); return false; } first = document.getElementById('first_name'); first_value = first.value; if (first_value.length <= 0) { alert('Please fill in your first name'); first.focus(); return false; } last = document.getElementById('last_name'); last_value = last.value; if (last_value.length <= 0) { alert('Please fill in your last name'); last.focus(); return false; } title = document.getElementById('title'); title_value = title.value; if (title_value.length <= 0) { alert('Please fill in your job title'); title.focus(); return false; } func = document.getElementById('00N20000001rPvb'); if (func.selectedIndex <= 0) { alert('Please select your function'); func.focus(); return false; } company = document.getElementById('company'); company_value = company.value; if (company_value.length <= 0) { alert('Please fill in company name'); company.focus(); return false; } city = document.getElementById('city'); city_value = city.value; if (city_value.length <= 0) { alert('Please fill in city'); city.focus(); return false; } country = document.getElementById('country'); if (country.selectedIndex == 0) { alert('Please select your country'); country.focus(); return false; } return true; }

Influencers, key success factor in modern B2B Marketing and Account Management

Influencers, key success factor in modern B2B Marketing and Account ManagementIn today’s B2B environment, most potential buyers have a very low tolerance for marketing talk and unsolicited commercial contacts. At the same time they actively look for information from sources they trust: peers – people with the same jobs – recognized journalists and analysts, or leading experts.

This means that B2B marketers must be able to engage and leverage those who influence buy decision the so-called influencers. In parallel, in the area of sales, the traditional notion of “buying center” must be revisited in order to take this shift into account.

Last but not least, influencers-focused marketing, sales, and Key Account Management must be integrated into a unified process with two complementary goals: relationship building and revenue generation.


In this webinar, Dr. Olivier Rivière presents:

  • A proven and pragmatic methodology to drive a shift in ways marketing and sales are driven.
  • Real-life examples are presented as well as the best technique to analyze a business environment offline and online.
  • Influence-building oriented marketing and account management techniques are discussed as well as ways to create synergies between marketing and sales.

You can join this web seminar on these dates:

  • 11 July 2011 at 10:30 CET
  • 6 October 2011 at 10:30 CET

Time Zones (09:30 London / 10:30 Berlin / 10:30 Cairo / 12:30 Moscow / 17:30 Singapore)

About Dr. Olivier Rivière

Olivier RivièreDr. Olivier Rivière hast two complementary areas of specialty; the development of high performance and high spirit organisations, and the implementation of influence-oriented marketing and account management systems. He has over 30 years international experience in R&D, Marketing, Communications, Business Development, Key Account Management, and Operations.

Dr. Olivier Rivière has worked for international companies from various origin. Since end 2008 he works has an Interim Manager and a Consultant. He also teaches at SKEMA, a French Business School and regularly writes articles on management, B2B marketing, and Key Account Management.

www.olivierriviere-consulting.com / www.atoem-consulting.com

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