Spend 6 hours with 4 super charged and highly experienced marketing pro's and get the vitamins you need to power up your Direct & Digital Marketing

Edition 1 "The Injection" Lisbon 10 November 2011

Now Markedu brings you the highly actionable direct & digital marketing workshop. It is perfect for you if you are looking for inspiration, insights, advice and good practices that you can put to use to improve your marketing results immediately.

NOTE: Bilingual marketing workshop: 3 speakers present in Portuguese and Michael Leander presents in English.

Money Back Guarantee*

*If you are not satisfied by what you get by lunch time, we will refund your money no questions asked.


At the Power Up Your Direct & Digital Marketing Workshop you will hear about:.

» Getting the foundation in place to increase your results dramatically in record time
» How you can translate understanding of your target market to admirable results
» What you need to do to leverage digital to attract more leads & prospects – or sales
» How social media marketing can play a positive role in your marketing mix
» Why profiling, database, conversion flows and words matter now more than ever

Your presenters are three highly experienced Portuguese marketing experts and one international marketing practitioner - all with a long and proven track record.

3 reasons why you need to attend the Power Up Direct & Digital Marketing Workshop
The workshop has three primary objectives:

Give you concrete advise that can make a difference in your marketing & communications results.
Inspire you to do better in your daily marketing activities
Share your own experiences, network and discuss with the presenters and other attendees

Take advantage of this unique learning opportunity – go here to secure your seat now


At "The Injection" Power Up Your Direct & Digital Marketing you will learn:

  • 1

    Getting your website ready to open the funnel

    » Understand the Walk in the Park and how that affects your visitors
    » Learn how to find words that work for headlines
    » Learn how to create the highest performing sign-up forms
    » Learn what to do and not to do in social networks
    » 5 tips to optimize your website for maximum conversion

  • 2

    Acquire leads effectively - online

    » How to decide your ideal lead profile
    » How to know how much the value of a lead has
    » See examples of lead generation campaigns
    » Get best practices for lead acquisition campaigns
    » What is lead scoring and what can you use if for

  • 3

    Social media for acquisition and retention

    » 7 things you can do to improve your social media presence
    » Fundamentals you need to know about social media marketing
    » Find customer through Facebook & Linkedin advertising
    » Automating, measuring and improving your social media presence

    Social Media Marketing
  • 4

    Bringing online and offline direct marketing together

    » 5 tips to leverage online/offline campaigns
    » What is PURL's and how can you use them
    » Direct mail tips you can use to acquire new customers

    Direct Marketing
  • 5

    Power up your email marketing

    » 5 tips to acquire more email permissions
    » How to increase your response rates through content
    » Getting the digital email marketing ecosystem in place

    Email marketing

Take advantage of this unique learning opportunity – register today

You will be in good hands with international direct & digital marketing expert Michael Leander and 3 marketing experts from Portugal

Michael LeanderMichael Leander, Michael Leander Company
Michael is known to be one of the foremost direct and interactive marketing experts in Europe. He is also one of the most highly rated speakers in this space having spoken in front of thousands of people in more than 35 countries. Hundreds of marketers have testified to Michael's ability to teach and inspire marketers to do better.


André Novais de PaulaAndré Novais de Paula, Directimedia
André Novais de Paula has more than 10 years for experience in direct & digital marketing. An communication enthusiast that will share his secrets on how to build, develop successful and implement integrated marketing campaigns that will leverage your business.

Rui M. NunesRui M. Nunes, MediaResponse Group
Rui Nunes has more than 12 years of digital marketing experience. Rui is one of the founders of the MediaResponse Group, the leading digital direct response marketing companies in the Spanish and Portuguese language markets. With an audience of more than 40 million subscribers worldwide, the key element is relevance and best practices. That's exactly what Rui is going to focus at this event.

João RibeiroJoão Ribeiro, Michael Leander Company
João Ribeiro has 5 years of direct & digital marketing experience. A graduate of Drayton Bird's European Academy of Direct & Interactive Marketing, João will share with you practical and hands-on tips to establish a winning Linkedin presence and how you can work with measuring landing page optimization.


Power Up Your Direct & Digital Marketing in Lisbon on 10 November 2011

Date: 10 November 2011 09:30 to 17:30

Organizer: Markedu Innovative Marketing Education

Place: Hotel Príncipe Lisboa (centro) - view location here

Several of the sessions below are shared between André Novais de Paula, Rui M. Nunes and Michael Leander as they each share their input.

social media marketing masterclass

Program: 10 November from 09:30 to 17:30

  • 09:00 - 9:30 Registration, morning coffee/tea and networking
  • 09:30 - 09:40 Opening remarks
  • 09:40 - 11:00 Session 1: 7 things you can inject to your marketing and gain extra results right now
  • 11:00 - 11:30 Coffee break
  • 11:30 - 13:00 Session 2+3: Open the funnel for maximum conversion and lead generation
  • 13:00 - 14:00Lunch break with storytelling
  • 14:00 - 15:00Session 4: Social media for acquisition and retention
  • 15:00 - 15:30Coffee break with storytelling
  • 15:30 - 16:30Session 5: Get more results from your offline marketing activities
  • 16:30 - 17:15Session 6: Creating your Linkedin presence and how to test and improve your landing page conversions
  • 17:15 - 17:30Certificate ceremony

Your input is needed - tailor-made content !


Shortly before the start of the Power Up Your Direct & Digital Marketing Workshop, you will receive a survey consisting of question, which will help us understand your situation. When you complete the survey, you help the presenters' tailor-make the contents to ensure the highest level of relevance to your situation.


This is what you get:

SMM - this is what you get

One full day of training including all meals and refreshments
A certificate of attendance signed by Michael Leander
30 minutes of free follow-up telephone consulting with one of the presenters
A €50 discount certificate you can use for attending any of Markedu's upcoming events
Plenty of free laughs



Amazing value and even better if you book and pay early

 Pricing and the fine print
Book by 21-10-2011 Book by 09-11-2011
1-2 attendees € 159 per attendee € 219 per attendee
3-4 attendees € 139 per attendee € 179 per attendee


All prices excludes any applicable taxes. 23% Portuguese VAT will be added. Invoices are sent electronically.
A paper invoice can be provided at an additional fee of € 5.

Money Back Guarantee

If you are not satisfied by what you get by lunch time, we will refund your money no questions asked.

Take advantage of this unique learning opportunity – register today








Organized by:

In association with:
Markedu     Directimedia     MediaResponse    MediaResponse
AMD - Associação de Marketing Directo