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The evolution of direct marketing in India has taken some years. Ajay Row was one of the true direct marketing pioneers in India. In this talk from the DMAI, he tells Michael Leander about his direct marketing experiences.

Ajay Row is currently part of AIMIA India, but has been a driving force for direct marketing in India over the past 20 odd years.

He is also a Hall of Fame’r of the Direct Marketing Association of India and a highly accomplished and respected direct marketer.