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Michael Leander talked to ADMA’s CEO Jodie Sangster about the state of data driven marketing in USA, UK and Australia.

The interview took place at the DMAI 2014 in New Delhi, India. Data driven marketing is on the rise as you will hear from Jodie Sangster in the interview with Michael Leander.

Direct marketing and digital marketing are important components for effective data driven marketing strategies. Jodie Sangster also talks about the state of direct marketing and digital marketing in Australia. And offers some interesting comparisons between Australia, United Kingdom and United States. She also gives advice on what marketers in India should do to deal with the growing spam problem.