A history of marketing – How marketing today is more like 1906 than 1960
Marketing has undergone 5 large paradigm shifts in the last hundred years: Local, Reach, Efficiency, Database/Direct, and Loyalty. As we enter the 6th big shift, we’ll review the lessons we’ve learned from the other 5.
- Learn about the big shifts (and lessons learned) in the marketing world in the last 100 years
- The methodology and tools required for success today
- Metrics to track for understanding success
Keynote Speaker: Tyler Willis, Involver, California, USA