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A history of marketing – How marketing today is more like 1906 than 1960

Marketing has undergone 5 large paradigm shifts in the last hundred years: Local, Reach, Efficiency, Database/Direct, and Loyalty. As we enter the 6th big shift, we’ll review the lessons we’ve learned from the other 5.

  • Learn about the big shifts (and lessons learned) in the marketing world in the last 100 years
  • The methodology and tools required for success today
  • Metrics to track for understanding success

Keynote Speaker: Tyler Willis, Involver, California, USA

Tyler Willis was one of the presenters at the Social Media Marketing Day @Your Desk. Organized by Markedu.