Marketing financial services and marketing money has become more challenging. In this interview Balaji Vishwanath – an experienced financial services marketing executive – explains what he thinks about the movements for financial services marketers.
He has worked both in North America and his native India. Hear how he compares marketing in these two regions.
In an era where customisation and personalisation is important, marketing money has a lot to do with timing and reaching the right person with the right message. Hence making data actionable is of the utmost importance.
The interview took place at the DMAI 2014 in New Delhi, India.
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