Webinar: Product Data now also usable in Advertising
With even shorter product life cycles, product information has to be available much faster. Above all, it has to be up-to-date and complete. But completeness does not end with product metadata such as prices, product description and characteristics. A product needs more for its communication: namely both image material and the corresponding advertising copy. In the international context translation work and country-specific adjustments of data are additionally coming along.
PIM unites product-related information on a central platform, ensures their topicality and makes product data available for further use in a media-independent manner.
In order to communicate product data free of contradictions, a supporting technology is required. This technology is called PIM, short for Product Information Management. It unites product-related information on a central platform, ensures their topicality and makes product data available for further use in a media-independent manner.
If you would like to know:
- What PIM systems really are,
- How they improve product communication,
- How thanks to BrandMaker you are able to use product data now also in all your advertising media.
Mirko Holzer, CEO of BrandMaker GmbH, introduces the PIM solution specifically developed for marketing. The user-friendly solution manages to intelligently combine product metadata, footage and corresponding advertising texts. Beforehand, standardized product data and integrated workflows support the efficient maintenance and supply of product data.
Experience BrandMaker PIM live and convince yourself of this marketing-oriented tool enabling you to communicate your range of goods in data harmony!
Sign up for the webinar on 13 April 2011 at 1o:30 CET
Speaker: Mirko Holzer
Mirko Holzer is the founder and CEO of BrandMaker GmbH and is responsible for the areas marketing, sales and finance. His long years of work experience in the fields of IT and marketing make him a recognized expert in the area of Marketing Process Optimization.