Webinar: Marketing Process Optimization (MPO)
The webinar Marketing Process Optimization (MPO) takes place on June 15th, 2011 from 10:30 CET to 11:45 CET
More efficiency & less stress in your daily business with Marketing Process Optimization.
Marketing – the most stressful job on earth?
With increasing pressure to cut marketing costs and more requirements to marketing performance, many marketers are looking for new ways to accomplish more with a constant or even lowered input of money and people. Their focus is moving towards more efficiency and productivity.
- Do you aim at generating measurable results for your brand by realizing creative concepts and fast reaction times while coping with more difficult economic conditions than ever?
- Do you feel that administrative reviews, approvals as well as coordination and correction cycles use up too much of your resource contingency?
- Would you like to learn how to gain more resources for more value creation by optimizing your marketing workflows?
While process optimization has been a critical part of the daily business in other corporate areas for years, marketing was locked up in the world of creative chaos.
Workflow standardization and automation were perceived as pressure for ever more controlling and was thought of as destructing all creativity. However, process optimization is, in fact, an important means to obtain more time for the essential tasks rather than hindering creativity.
Mirko Holzer will introduce the field of Marketing Process Optimization (MPO) to his audience, demonstrate its effects and its potentials for productivity enhancements and will show what it means for the marketing department in practice.
Learn how software tools designed specifically for marketing support the daily tasks of planning, implementing and controlling campaigns and get to know the MRM solution BrandMaker, one example of software-based marketing process optimization, in a live demo.
About the speaker: Mirko Holzer, CEO of BrandMaker GmbH
Mirko Holzer is the founder and CEO of BrandMaker GmbH and is responsible for the areas marketing, sales and finance. His long years of work experience in the fields of IT and marketing make him a recognized expert in the area of Marketing Process Optimization.
About BrandMaker GmbH
BrandMaker GmbH, headquartered in Karlsruhe, Germany, is Europe’s leading supplier of Marketing Resource Management (MRM) systems. www.brandmaker.com.