Webinar: Influencers a key success factor in modern B2B marketing.
In today’s B2B environment, most potential buyers have a very low tolerance for marketing talk and unsolicited commercial contacts. At the same time they actively look for information from sources they trust: peers – people with the same jobs – recognized journalists and analysts, or leading experts.
Influencers are a key success factor in modern B2B Marketing and Account Management.
This means that B2B marketers must be able to engage and leverage those who influence buying decision the so-called influencers. In parallel, in the area of sales, the traditional notion of “buying center” must be revisited in order to take this shift into account.
Last but not least, influencers-focused marketing, sales, and Key Account Management must be integrated into a unified process with two complementary goals: relationship building and revenue generation.
In this webinar, Dr Olivier Rivière presents:
- A proven and pragmatic methodology to drive a shift in ways marketing and sales are driven.
- Real-life examples are presented as well as the best technique to analyze a business environment offline and online.
- Influence-building oriented marketing and account management techniques are discussed as well as ways to create synergies between marketing and sales.
You can join this web seminar on these dates:
11 July 2011 at 10:30 CET
6 October 2011 at 10:30 CET
Time Zones (09:30 London / 10:30 Berlin / 10:30 Cairo / 12:30 Moscow / 17:30 Singapore)
About the webinar speaker: Dr Olivier Rivière
Dr Olivier Rivière hast two complementary areas of speciality: the development of high performance and high spirit organisations, and the implementation of influence-oriented marketing and account management systems. He has over 30 years international experience in R&D, Marketing, Communications, Business Development, Key Account Management, and Operations.
Dr Olivier Rivière has worked for international companies from various origin. Since end 2008 he works has an Interim Manager and a Consultant. He also teaches at SKEMA, a French Business School and regularly writes articles on management, B2B marketing, and Key Account Management.
Learn more here: www.olivierriviere-consulting.com