Google announces its new social network after years of development. For many Google watchers, the Google plus project is finally a reality.
When Google launched Google’s- +1 button a few months ago – a button similar to Facebook’s Like button where one can recommend a piece of content or web page to others in their group it was quite evident that Google had something big in the works. On June 28th Google announced its social networking project called the Google+ Project.
Introducing the Google plus project: Real-life sharing rethought for the web
Among the most basic of human needs is the need to connect with others. With a smile, a laugh, a whisper or a cheer, we connect with others every single day.
Today, the connections between people increasingly happen online. Yet the subtlety and substance of real-world interactions are lost in the rigidness of our online tools.
In this basic, human way, online sharing is awkward. Even broken.
Google wants to bring the nuance and richness of real-life sharing to software.