Markedu has set out to interview marketers who innovative our industry in some shape or form. In this interview you can meet award winning copywriter Anders Schepelern and learn about why he launched the text perfecting service Wordy.
1. Tell us a bit about yourself and your background, and how you came up with the concept for Wordy
As an award-winning copywriter (I’ve been fortunate enough to win the One Show and Cannes Lions digital awards) I found myself in need of a service that could provide fast, reliable and cheap copy-editing of English texts.
The problem is that so few people actually understand the subtleness of writing, and with more and more content being produced every day, I found it hard to believe I was the only one with this need.
2. In a nutshell, what is Wordy and why is your service important to marketers?
Wordy perfects your writing by putting you in near-instant contact with professional, human copy-editors. I could go on and on about why this is important, but let’s stick with three important facts: well-written text gets higher readership, has a higher conversion rate and puts you in a much better light with your audience.
3. What makes Wordy stand out from similar services?
Three things: speed, quality and price. 80% of all jobs on Wordy are picked up by an editor within 10 minutes, 24/7, 99% of jobs are actively rated as “Good” or “Excellent” by clients (we’re still perfecting our quality assurance workflow), and we don’t have any start-up fees.
This means you can send in a 400-word text and have it back again in perfect shape within 30 minutes for less than EUR 8 – and yes, we do offer discount packages.
4. From a business point of view, how do you envision growing Wordy?
Wordy is for everyone who ascribes any kind of value to their writing. So, that’s a pretty big market right there. Also, Wordy is not a free service, so growing a customer base of SMEs within a wide range of segments is our immediate goal.
5. Are you considering offering editorial services in other languages?
You’re not the first one to ask that question. In short, we aim to deliver an excellent service within one language before moving to another. Right now, we offer English and German editing, but there is great opportunity within Spanish, French, Arabic, Russian, Portuguese and Chinese, to mention a few.
6. How about a translation service? Wouldn’t that be a logical extension to Wordy, or are you shying away from that type of service?
The translation market is extremely crowded and very competitive. Although it might seem like a logical move for Wordy, I much prefer exploring the category we’re in. That said, who knows…
7. In your own opinion, what is the difference between well-written text that’s full of grammatical errors and poorly-written text with correct grammar?
There isn’t any; they’re both bad. That’s why Wordy editors don’t just check for grammar, but also for reliable punctuation, appropriate words, correct spelling, internal consistency and logical structure. At the very least, poorly-written text will be a lot less poor after it’s been through Wordy, although I can’t guarantee it won’t include some harsh comments from the editor.
8. How does Wordy find customers?
Direct sales, word of mouth and SEO. Also, we are working on integrating Wordy as an inline service on various platforms.
9. Have you seen any significant results from Wordy’s activities in social media?
Yes, and in fact I would love Wordy to be more active in social media. Setting up best practice for how to handle and profit from touchpoints is very much on my to-do list. Wordy has been fortunate enough to get a lot of attention as a result of winning Seedcamp 2010: being part of the Seedcamp programme instantly triggers a lot of interest, and following up on and converting leads is of course essential.
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