Trends in retail marketing: Key points from expert Jesper Carvalho Andersen

  • Jesper C. Andersen gives his expert insight about recent trends in retail marketing

Retail growth expert Jesper Carvalho Andersen gives his expert insight into recent trends in retail marketing.

Michael Leander, the founder of Markedu and award-winning international speaker, trainer and consultant, meets up with retail growth and turnaround expert Jesper Carvalho Andersen in a Lisbon park to talk about trends in retail marketing.

The discussion points include digital solutions for retailers, use of omnichannel and how to make the most a shops square meters. Jesper also give some expert advice on how to enter the Mediterranean market

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See the video below to get all the expert insights into recent retail marketing trends.

Jesper Carvalho Andersen is born and raised in Denmark but has been working at an executive managerial level for various big brands in the Mediterranean region for over 20 years. At the moment Jesper is focused on working as an expert growth and turnaround consultant for retail business.

Jesper has prior worked for huge brands in executive management positions such as IC Group A/S (fashion brands: Tiger of Sweden and Peak Performance)  Minisom, Vista Alegra Atlantis and Zara and Massimo Dutti (fashion brands from Inditex).

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By |2017-12-17T23:47:30+00:00October 13th, 2015|

About the Author:

João Ribeiro is a digital & data-driven marketing expert with an extensive experience having planned and executed hundreds of activities over the years. João is passionate about email marketing, lead acquisition and nurturing, CRO and marketing automation.

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