Retail Marketing Trends: How to Personalize Experiences

  • Retail Marketing Trends: How to Personalize Experiences by Simon Hathaway

Retail marketing trends: how to improve the customer experience and other retail tips from Simon Hathaway

Simon Hathaway is the President and Global Head of RX (Retail Experiences) of Cheil.

At the Middle East Retail Forum in Dubai, I happened to meet Simon Hathaway. He is an accomplished retail marketing expert currently heading up Cheil’s global retail experiences practice.

In the video below you will get inspiration, insight and useful tips on current retail marketing trends. Simon and his team at Cheil are highly experienced at helping retailers around the world grow.

Retail Marketing Trends Highlights

In the interview above Simon Hathaway mentions many important trends including these key retail marketing trends:

  • Shoppers reset their expectations whenever they experience a better experience.
  •  Convenience is key for consumers and customers.
  • Mobility is changing retail customer preferences. Retailers need to figure out how to leverage mobility to deliver better customer experiences

More Retail Marketing resources here

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By |2017-12-16T19:53:20+00:00November 1st, 2015|

About the Author:

Michael Leander
The founder and CEO of Markedu is a world-renowned, award-winning speaker who has shared his know-how on digital marketing, loyalty marketing, CRM and data-driven marketing with thousands of professionals in 48 countries around the world.

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