New Email Marketing Survey Aims To Uncover the State of Email Marketing.
Markedu’s new “State of Email Marketing Survey” will uncover some of the important issues email marketers currently are dealing with.
Email marketing evolving – next step data driven marketing
Amongst other things, the email marketing survey seeks to uncover :
- accepted averages for email marketing metrics
- the ability for email marketing to generate sales
- the current averages for frequency of communication
The purpose of the survey is to provide a better understanding of how email marketers perceive different aspects of data driven marketing. That includes lead and customer nurturing, marketing automation and more.
Furthermore, the aim is to get a better understanding on how email marketers perceive the difficulty of applying personalization and customization strategies. Two areas that email marketers seemingly are struggling with – even if the technology to execute better customization is readily available.
Free State of Email Marketing Report
A full report will be available in April. If you participate in the survey, you get the final report for free. Selected findings will be revealed in conjunction with these email and data driven marketing events:
- Email & Data Driven Marketing Conference in Lisbon,
- The DialogSummit in Frankfurt
- Invitation only webinars hosted by Markedu
Share the survey with your friends and colleagues!