Email marketing awards: The EMEA Email Marketing and Data-Driven Marketing Awards rewards the best email marketing and data-driven marketing work in EMEA
Email marketing remains the best performing marketing channel there is. And data-driven marketing helps email marketers create better and more relevant audience experiences. Experiences that subsequently returns a highly favourable Return on Marketing Investment. EDDM Awards is all about celebrating the great work marketers in EMEA does.
With more categories than ever, the EDDM Awards will host the only EMEA-wide email marketing awards and data-driven marketing awards. Winners and runner-ups will be celebrated at a special Awards Night event taking place in Lisbon, Portugal.
New free categories allow everyone to participate
For the first time ever, free email marketing awards categories are introduced alongside the main, paid categories. The free to enter EDDM Awards categories are:
- Email Personality of the Year
- Best subscriber acquisition program
- Best welcome or on-boarding program
- Best integration of social media in an email campaign
- Best use of video in an email program
New industry categories for selected industries
We’ve picked industries from which brands and agencies currently are helping to set the standards for good-to-great email marketing and data-driven marketing.
The vertical EDDM email marketing categories are:
- Retail – Best of Retail Email Marketing
- E-commerce – Best of Ecommerce Email Marketing
- B2B – Best of B2B Email Marketing
- Travel – Best of Travel Email Marketing
Main categories expected to see a record number of submissions this year
With so many great initiatives taking place in the email marketing and data-driven marketing space, EDDM Awards expect a record number of entries in the main categories. The main categories represent the cornerstone of email marketing and data-driven marketing.
Some of the main categories are (see full list here)
- Best Email Newsletter
- Best Offer Driven Email Campaign
- Best Nurturing Activity
- Best Use of Data-Driven Marketing
- Best Use of Email in Loyalty/Membership Campaigns
Awards night in Lisbon with integrated Future Email Conference
The winners and runner-ups will be celebrated at the Awards Night taking place in Lisbon. This year the Awards Night is integrated with a half-day conference on the Future of Email.
Speakers at The Future Email Conference are all highly accomplished, leading email marketing and data-driven marketing practitioners. Go here to learn more about the Awards Night and The Future of Email Conference.