Creative Thinking Masterclass Lisboa 20152017-12-04T22:40:31+00:00

About the Masterclass / Creative Insight tools for revealing powerful insights

The creative insight tools are the first crucial step for developing any effective digital, interactive and integrated marketing communication campaign

Creation of interactive and integrated campaigns is one of the most exciting communication tasks, but also one of the hardest to master. The majority of the most creative and effective award winning campaigns are based on game-changing insights. However, uncovering a truly powerful insight is one of the hardest tasks in marketing and advertising.

This Masterclass, designed for brands and agencies, presents a set of practical creative and insight tools that enable brand and agency professionals to look differently at reality and information to reveal powerful insights, enhance their creative potential and inspire them to create more and better creative & effective campaigns.

Over the past years more than 20 Cannes Lions, including 3 Grand Prix, were given to work created by agencies using these exclusive and unique creative thinking tools.

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Yonathan Dominitz - Creative Thinking Masterclass

Why Attend? / Without Insights your strategy and creativity are blind

This is a must-attend masterclass for brands and agencies who wish to take campaigns to the next level.

Why you should attend if you’re a Marketer

  • Learn new thinking tools to uncover deeper and more powerful insights for your brand, products or services
  • Enlarge your scope of thinking so that you find new solutions and opportunities in places beyond your blind spots
  • Learn new ways to create more effective communications and engagement projects with new or existing consumers/customers
  • Improve your ability to brief your creative team, agencies, partners or suppliers
  • Improve your abilities to get more from your creative team, agencies or partners.

Why you should attend if you’re from a Creative Agency

  • Learn new thinking tools to uncover deeper and more powerful insights for brands, products or services
  • Learn new ways to create more relevant, meaningful and credible brand perspectives
  • Learn new ways to inspire the internal creative process and to create more inspiring creative briefs
  • Learn new ways to achieve more emotional engagement between consumers and brands
  • Create more effective advertising/communications campaigns
  • Achieve a competitive advantage in gaining new clients and keeping existing clients satisfied

Awards / Given to work made by agencies trained by Yonathan Dominitz‏

Over the past years more than 20 Cannes lions awards have been given to work made by agencies trained by Yonathan Dominitz, using his creative thinking tools.

This is one of many award winning campaigns made by agencies trained by Yonathan Dominitz , founder of Mindscapes, using his creative thinking tools.

Award: Cannes 2012 Direct Silver Lion, Media silver Lion, Media bronze Lion, New York Festivals 2012: Gold marketing effectiveness online, Silver PR- Brand development, Bronze Interactive and many other. Go here to see other award winning campaigns

ROM: Romanians are smart (campaign case study)

Who Should Attend? / A must-attend masterclass for brands & agencies‏

  • Brand managers
  • Marketing managers
  • Campaign managers
  • Creative directors
  • Copywriters
  • Art directors
  • Media planners
  • Marketing planners
  • Branding experts
  • Agency bosses
  • Anyone involved with print
  • Online, TV, radio commercials

Agenda / Lisbon 13 March 2015 from 09:15 – 17:30

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  08:30 – 9:15

Registration, networking and welcome

Come early and use the time to start networking with your peers, say hello to the speaker and get ready for an inspirational day.

  09:15 – 11:00

Insight Tool #1: The prism of human emotions and dilemmas

In this first session Yonathan Dominitz will cover:

  • What is an insight and the insight process.
  • What is the difference between an insight and a promise.
  • What is he difference between an insight and a fact or a piece of information.
  • How to use an insight for making the brand idea or message more focused, relevant and credible.

  11:00 – 11:15

Break: grab a cup of coffee and quick bite

  11:15 – 12:15

Workout Session #1

Small team work- applying the tool on your marketing tasks and challenges:

  • How to map and identify conflicts, which encapsulate a personal or social dilemma, leading to a meaningful insight.
  • How to detect and initiate “Emotional Investment” from consumers in favour of the brand.
  • Presentation of ideas by teams & feedback on these ideas

  12:15 – 13:00

Insight Tool #2: Going beyond the product’s attributes and benefits

In this first session Yonathan Dominitz will cover:

  • How to identify people’s desire for change (personal, collective, cultural) to gain new insights and to articulate new brand perspectives and new opportunities?
  • How to find powerful insights beyond the prism of the product itself.
  • How to use the core brand idea as a prism for new insights.

  13:00 – 14:00

Buffet lunch and networking

  14:00 – 15:00

Workout Session #2

Small team work applying the tool on real marketing challenges:

  • Identify and initiate new causes at the service of your brand
  • Presentation of ideas by teams & feedback on these ideas

  15:00 – 16:00

Insight Tool #3: Changing perspectives, challenging our own assumptions – the power of telling the truth

In this session Yonathan Dominitz will cover amongst other things the following:

  • How to transform marketing and communications challenges into opportunities
  • How to transform a weakness into strength and gain the trust of consumers

  16:00 – 16:15

Coffee break and networking

  16:15 – 17:30

Workout Session #3

In the final workout session will mark the perfect ending of an exciting and meaningful day:

  • The application of the tool on your brand’s and marketing challenges
  • Presentation of ideas by teams and feedback on these ideas

  17:30 – 18:00

Closing, diploma and networking

Diploma issued by training institute Markedu – Innovative Marketing Education

About the Speaker / Yonathan Dominitz

Yonathan Dominitz Masterclass Lisboa 2015

Yonathan Dominitz is the Founder of Mindscapes, where he is a trainer and leader of creativity enhancement projects for ad agencies, digital, media, direct, as well as marketing companies.

Yonathan has personally conducted projects in several companies and advertising agencies, including Danone, Orange, Pepsico, Vodafone, Nestlé, Carlsberg, Unilever, Grey, Publicis , DDB, Leo Burnett, Lowe, McCann, TBWA e Ogilvy. He has recently partnered with Google to train their marketing teams in creative insights & creative thinking tools.

With over 10 years of experience working in senior positions in the advertising industry. He is also a frequent keynote speaker at numerous international conferences and creative advertising festivals like Cannes Lions, Spikes Asia, Eurobest, Golden Drum, etc and associations worldwide.

Amazing Feedback / What other’s say about Yonathan Dominitz

Tomas Bartninkas McCann

…the answer is: yes of course, because Lithuanian Cannes Lion came to our agency thanks to your training

Tomas Bartninkas, McCann, Lithuania

Google New York

I’m absolutely loving the program and finding it really practical. The use of tons of current examples, plus the work group exercise where we applied what we learned to a real Google brief is absolutely spot on. The teacher is great to – smart, humble and open minded. Well done! You’ve guys have put together a great class – can’t wait for tomorrow.

Marketing Manager, Google New York, USA

Bogdan Noumovici Target - Leo Burnett

I dare to say that your work is responsible for a big part of Leo Burnett’s success and I heard respectable people around the world praising these “prescriptions…”

Bogdan Noumovici, Target / Leo Burnett, Romania

Pricing and Registration / 13 March 2015 in Lisbon

Register for the Yonathan Dominitz Creative Thinking Masterclass in Lisbon on 13 March 2015

With your registration you get:

  • One full day ticket
  • Lunch & coffee/tea breaks
  • All masterclass materials 
  • Masterclass diploma 

1-3 Participants

when your register after 25/02

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+ 4 Participants

when your register after 25/02

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Association Members/Partners: use the discount code to get your special price.
All prices are per participant and excludes any applicable taxes. 23% Portuguese VAT will be added.

Location / Join us in Lisbon at Sana Malhoa Hotel on 13 March 2015

Sana Malhoa Hotel - Yonathan Dominitz Masterclass Lisboa 2015

The Creative Thinking Masterclass takes place at Sana Malhoa Hotel in the centre of Lisbon.

Venue location and contacts: Sana Malhoa Hotel

Avenida José Malhoa 8, 1099-089 Lisboa, Portugal | Tel: + 351 210 064 300

Get directions here: Sana Malhoa Hotel on Google Maps

Are you visiting Lisbon from another country?

Lisbon is a great place to visit for a conference, seminar or masterclass. Built on 7 hills Lisbon has everything you can ask for: lots of historic sites to visit, a bustling nightlife, a nice and sunny climate, great golf courses, hospitable people and much more.  Learn more about Lisbon here

Yonathan Dominitz Masterclass Lisboa 2015

If you are flying in to attend the Creative Thinking Masterclass from Europe, we would suggest adding a few days to your stay. Why not fly in on Thursday the 12th of March and stay until Sunday. That will give you plenty of time to explore Lisbon.

Accommodation in Lisbon is very affordable. If you need help in finding a decent hotel or apartment, Markedu can help you. Simply contact us at if you need any help at all.

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Organized by Markedu / Supported by these reputable organizations

Markedu - Innovative Marketing Education
Clube de Criativos de Portugal
Apan - Associação Portuguesa de Anunciantes
APPM - Associação Portuguesa dos Profissionais de Marketing
Mediapost Portugal
The Lisbon MBA