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Here's how it works


1. You get free access to the full webinar. Go here to register for free »
2. Attend all day or just the speakers you are most interested in.
3. You can buy access to the recording of the full day of webinars here »

 

Can't join us this time?


No problemget the Markedu Event Alerts newsletter here – it's free and keeps you updated about this and other marketing events

Want to spread the word?




Here's how it works


1. You get free access to the full webinar. Go here to register for free »
2. Attend all day or just the speakers you are most interested in.
3. You can buy access to the recording of the full day of webinars here »

Can't join us this time?


No problemget the Markedu Event Alerts newsletter here – it's free and keeps you updated about this and other marketing events

Markedu & Supporters
Media Partners

Want to spread the word?




A full day web seminar at your desk with tons of good advice and valuable email marketing insights from experienced email marketing practitioners and experts. You will be able to take what you learned and immediately put it into action!

If you cannot make the date, you can purchase recordings of the event here. The Email Marketing Day repeats throughout 2011 and 2012, get the newsletter to stay tuned here


Speaker - click on the photo to learn more about the speaker


Michael Leander Kath Pay Andrew Bonar
 
Gianfranco Cuzziol Jordie van Rijn Alastair Tempest
 
Mia Papanicolaou Drayton Bird Kelly Lorenz
 
Tim Watson Tom Sather Richards Gibson
 

 
9:30-9:45 CET
8:30-8:45 GMT
Official welcome and opening instructions
Joao Ribeiro

Moderator Joao Ribeiro explains the web seminar format and lets you know:


  • How you can ask questions to speakers
  • How you can win the special prizes
  • And everything else you need to know about the Email Marketing Day

Moderator: Joao Ribeiro, Markedu, Portugal


See Joao's bio here | register free


 
9:45-10:15 CET
8:45-9:15 GMT
How to integrate your email marketing activities with other media channels for maximum success
Gianfranco Cuzziol

In this world of the connected consumer we are dealing with individuals who are consuming, creating and sharing content across many channels. How can we integrate email into this mix to bring about business success?


  • How to integrate your email marketing activities with other media channels including social media, other digital channels and offline
  • Get the top benefits of cross channel integration by seeing lots of examples in practice
  • Understand how you can maximize results through a tight integration between your email marketing channels your other media channels

Speaker: Gianfranco Cuzziol, Head of eCRM at EHS 4D


See Gianfranco's bio here | register free


 
10:20-10:50 CET
9:20-9:50 GMT
Review and recharge your email marketing
Jordie van Rijn

Email marketing is more than a collection of best practises. A solid review of your email marketing is the first step to recharge and maximize your email programs' potential. You will learn:


  • The elements of your email marketing to review
  • How you can use a review to shape strategy and gain internal leverage

Speaker: Jordie van Rijn, Email marketing consultant, Netherlands


See Jordie's bio here | register free


 
11:00-11:25 CET
10:00-10:25 GMT
5 Things to Ensure Better Deliverability
Andrew Bonar

There is a changing landscape when it comes to email marketing, a growing usage of mobile smart devices, a greater reliance on reputation, higher expectations from recipients and an inbox which is increasingly Being managed through smart filters. This session will cover 5 steps to increasing your deliverability and likelihood of having your message read.


  • Ensure that your email communication renders perfectly on mobile devices
  • Create a conversion from mobile device to browser that gets you what you want

Speaker: Andrew Bonar, Email Expert, United Kingdom & Australia


See Andrew's bio here | register free


 
11:30-12:00 CET
10:30-11:00 GMT
Permission marketing and Trend in Data Privacy - Email marketing in the EU, whats next?
Alastair Tempest

Permission marketing and the double opt-in option have become the norm in Europe, what's up next?


  • Spam continues as worse as ever, legislation was not the silver-bullet trumpeted. Can marketers help ISPs?
  • An issue – data breaches leading to more spam. The EU expected reaction.

Speaker: Alastair Tempest, President of IIDM & COO of DMA SA


See Alastair's bio here | register free


 
12:05-12:35 CET
11:05-11:35 GMT
How to use your data to boost your ROI
Kelly Lorenz

Your data is talking to you; are you listening? By digging into your campaign reports and subscribers, you can calculate lifetime value as well as RFM analysis which will enable you to:


  • Track acquisition and lost subscriber and customer costs
  • Create smart re-marketing and lifecycle messaging

This session will cover how to make these calculations and what you can do with the data. It's easier than you think!


Speaker: Kelly Lorenz, Marketing Strategist, Apsis


See Kelly's bio here | register free


 
12:40-13:10 CET
11:40-12:10 GMT
3 things you can do right now to leverage existing web traffic to generate more email marketing subscribers / opt-ins
Michael Leander

A surprisingly large number of organizations do poorly at attracting web site visitors to subscribe to email communication. In this session you will hear about.


  • How to use your existing website to attract more subscribers
  • How to integrate newsletter sign-up call to actions effectively

Keynote Speaker: Michael Leander, Michael Leander Company


See Michael's bio here | register free


 
13:15-13:40 CET
12:15-12:40 GMT
Best Practices on Deliverability
Richard Gibson

Globally, one in five emails never reach the inbox and either go missing or are sent to the spam folder. In this session, you will learn:


  • Why do I need to worry about my inbox placement rates?
  • How does my sending reputation affect my deliverability?
  • What exactly do email address providers look at to determine my sending reputation?
  • How can I monitor my deliverability?
  • What do I do when I have deliverability issues?

Speaker: Richard Gibson, Channel Relationship Manager, UK, Return Path


See Richard's bio here | register free


 
13:45-14:15 CET
12:45-13:15 GMT
Have you missed out on email marketing opportunities?

Transpromo marketing is valuable real estate to an expressly captive audience.

Mia Papanicolaou

Incorporating marketing offers within your transactional communications provides you with some of the best marketing real estate. Reach your customers with relevant, personalised, targeted messages in this largely untapped area.

Transpromo marketing within transactional messages such as payment confirmations, eBills or eStatements are particularly effective because it is directed at recipients who are expecting and willing to receive the email.


  • Highly personalised: Untap the potential of this powerful marketing real estate with messages that are relevant, targeted and highly personalized
  • Activity can be tracked: Detailed tracking and reporting facilitates intelligent, revenue-based marketing decisions, derived from measurable customer behaviour
  • Target a captive audience: Transactional messages are expected – so transpromo marketing included within these messages are received by an expressly interested audience

Speaker: Mia Papanicolaou, Head of UK Operations at Striata


See Mia's bio here | register free


 
14:20-14:55 CET
13:20-13:55 GMT
Using the Aggregation of Marginal Gains to Test your Way to Success
Kath Pay

Lots of easy to gain, small wins can add up to making a significant uplifts in the success of your email marketing campaign and overall program. In this session we will look at some factors to test and show some inspiring examples, including:


  • Subject lines, Landing Pages, Call to Actions and the Preview Pane
  • How to set up an easy testing schedule

Speaker: Kath Pay, DM Inbox, United Kingdom


See Kath's bio here | register free


 
15:00-15:20 CET
14:00-14:20 GMT
How to test which images get you the best results?
Jordie van Rijn

In this session you get an inspiring view on how you can test which image will produce the highest response.


Bonus: attend this session and get a voucher to the value of € 50 to be used towards testing one or more of your email campaigns


Speaker: Jordie van Rijn, Email marketing consultant, Netherlands


See Jordie's bio here | register free


 
15:25-15:55 CET
14:25-14:55 GMT
Copy online or off: what's the difference?
Drayton Bird

This is your chance to spend 30min with a real-life guru. Someone who David Ogilvy described as "knowing more about direct marketing than anyone else in the world".



Speaker: Drayton Bird, Head of Faculty at EADIM


See Drayton's bio here | register free


 
16:00-16:30 CET
15:00-15:30 GMT
Design email templates for success
Tim Watson

There are a million different ways to design your email templates, but how do you create templates that gets you maximum results. In this presentation you will hear about:


  • How to design email marketing and email newsletter templates for maximum results
  • How to implement design for dynamic content
  • Allowing for the mobile customer

Speaker: Tim Watson, Operations Director, Emailvision UK


See Tim's bio here | register free


 
16:35-17:15 CET
15:35-16:15 GMT
Email Certification
Tom Sather

For every one email that Yahoo delivers to the inbox 8 others are blocked or sent to the spam folder. While they catch a lot of bad stuff, like spam and phishing messages, they also inadvertently catch some good stuff. Being certified can help eliminate the possibility of your messages being classified as spam. In this session, you will learn:


  • What exactly is certification and is it something I should consider?
  • If I'm a good sender, is certification necessary?
  • What are the benefits of certification to my email program?

Speaker: Tom Sather, Deliverability Expert, USA, Return Path


See Tom's bio here | register free


 
17:35-17:45 CET
16:35-16:45 GMT
Closing remarks and picking the winner
Joao Ribeiro

Closing remarks and picking the winner


  • See who wins the Email Marketing Day @ Yor Desk prizes
  • Stay tuned to see if you are one of the lucky winners

Moderator: Joao Ribeiro, Markedu, Portugal


See Joao's bio here


The GMA – The Global Marketing Alliance MarketingTelly Markedu - Innovative Marketing Education Striata UK Michael Leander Company Michael Leander's Email Marketing Masterclass Apsis ReturnPath DMA SA ARMAD DPID SMB nordma