Experienced email marketing practitioners and experts shares tons of good advice and valuable email marketing insights.
Joao Ribeiro is engaged in event organization and coordination of Markedu's online and offline events. On any given week he juggles multiple digital marketing activities and also moderates many of Markedu's online web seminars with competence and great enthusiasm.
Based in Lisbon he is passionate about email marketing, conversion optimization and the mechanics of creating a successful social media marketing presence for B2B & B2C companies.
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President of the Institute for Interactive Marketing (IIDM) & Chief Operating Officer of the Direct Marketing Association (DMA South Africa)
Alastair started his career with Independent Television in London and then moved to Brussels in 1980 to work for advertising, setting up the European Advertising Tripartite to lobby the European Commission and European Parliament.
He joined Reader's Digest in 1992 and headed up the European office in Brussels. He then moved to FEDIM (now FEDMA), to promote, and protect direct and interactive marketing. He was also Chairman of the Pan-European Education and Advisory Committee from 2001 to 2010. Alastair was elected to the UK Direct Marketing Association's Roll of Honour in 2008.
Alastair retired from Director General of the Federation of European Direct and Interactive Marketing (FEDMA) in 2010, and was appointed President of the IIDM in 2011. He was subsequently appointed COO of the DMA SA.
Speaking on: Permission marketing and Trend in Data Privacy - Email marketing in the EU, whats next? from 11:30 - 12:00 CET (Berlin, Paris) / 10:30 - 11:00 GMT (Lisbon, London)
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Gianfranco heads up eCRM at EHS 4D where his remit is to create first classeCRM programmes leveraging the agencies data, direct and digital expertise.
He has a wealth of experience from both agency and client side with over 15 years in Direct Marketing focusing more recently on CRM and eCRM Planning. Often described as a Conversation Engineer, he has created conversations in Retail, IT, B2B, Travel & Leisure, FMCG and Financial Services.
Gianfranco is a regular speaker and blogger
Speaking on: How to integrate your email marketing activities with other media channels for maximum success from 09:45 - 10:15 CET (Berlin, Paris) / 08:45 - 09:15 GMT (Lisbon, London)
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With strategic services experience at a top ESP in the United States and known for getting results for her clients, Kelly brings an in-depth knowledge of online marketing, and specifically, email marketing and how it fits into the overall landscape. In her current role at Apsis, Kelly guides clients to strategically optimize their email marketing campaigns and drive ROI.
Kelly has been has been featured as a Rising Email Star by industry heavy hitters and her content has been featured by Marketing Sherpa, Retail Email Blog, Email Marketing Reports and Internet Retailer.
Speaking on: How to use your data to boost your ROI from 12:05 - 12:35 CET (Berlin, Paris) / 11:05 - 11:35 GMT (Lisbon, London)
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With more than 15 years of email marketing experience under his belt, Michael Leander is an authority in this space. You can learn more about him here: www.michaelleander.me. He is also presenting the live Email Marketing Masterclass in many cities – check the schedule here: www.markedu.com/emmc
Speaking on: 3 things you can do right now to leverage existing web traffic to generate more email marketing subscribers / opt-ins from
12:40 - 13:10 CET (Berlin, Paris) / 11:40 - 12:10 GMT (Lisbon, London)
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As Head of UK Operations at Striata (www.striata.com), Mia eats, sleeps and breathes client business process strategy, design and implementation. It's Mia's mission in life to ensure that all solutions that are implemented meet the criteria for best individual client fit and that they deliver the optimal user experience for their customers.
Mia is a regular blogger on the subject of email communication, is a social media nut, using it to both extend her influence and share her vast experience on the subject of email. She has built a reputation in the UK market as a thought leader.
Speaking on: Have you missed out on email marketing opportunities? Transpromo marketing is valuable real estate to an expressly captive audience. from
13:45 - 13:15 CET (Berlin, Paris) / 12:45 - 13:15 GMT (Lisbon, London)
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Drayton Bird is one of the most respected direct marketers around. Author of bestselling direct marketing book "Commonsense Direct Marketing". David Ogilvy said about Drayton: "Drayton Bird knows more about direct marketing than anyone in the world"
He has worked with many of the world's leading brands, including American Express, British Airways, Deutsche Post, Ford, Microsoft, Nestlé, Procter & Gamble, Philips, The Royal Mail, Unilever and Visa. He has also worked with major advertising agency groups, including Y&R, JWT, FCB and Leo Burnett.
In 2008 Drayton Bird founded EADIM - The European Academy of Direct and Interactive Marketing with his partner Marta Caricato. Faculty at EADIM includes Drayton Bird, Rory Sutherland , Bill Fryer, Rowan Gormley, Steve Harrison, Michael Leander, just to name a few.
Go here to learn more about EADIM 2011 Program 20-22nd October 2011
Speaking on: Copy online or off: what's the difference? from
15:25 - 15:55 CET (Berlin, Paris) / 14:25 - 15:55 GMT (Lisbon, London)
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Jordie van Rijn has over 8 years of hands-on experience as an e-mail marketing and loyalty marketing consultant. He is speaker and coach in the field of email marketing. Also known as the former editor of the dutch loyaltyfacts.com marketing knowledge center and newsletter. Jordie has worked with A-list brands like AEGON, Unilever, Roche, Heineken, and many more.
As an independent consultant, Jordie will help you get the most of your email marketing efforts. Jordie is the founder of emailoptimization.org and partner at Emailtestbox, a dynamic email optimization tool, for email optimization is his second hobby.
Speaking on: Review and recharge your email marketing from 10:20 - 10:50 CET (Berlin, Paris) / 09:20 - 09:50 GMT (Lisbon, London)
Speaking on: How to test which images get you the best results? from 15:00 - 15:20 CET (Berlin, Paris) / 14:00 - 14:20 GMT (Lisbon, London)
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Richard Gibson works for Return Path , based in London, where he is responsible for managing the relationships with channel partners, predominately email technology providers. With 15 years experience in direct marketing, Richard is enthusiastic about all aspects of email marketing, particularly campaign metrics and ROI, European email legislation and inbox deliverability.
Additionally he is the Chair of the Email Marketing Council of the Direct Marketing Association (UK) Ltd and represents email as a channel on the association's Advisory Board.
Speaking on: Best Practices on Deliverability from 13:15 - 13:40 (Berlin, Paris) / 12:15 - 12:40 GMT (Lisbon, London)
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Kath Pay is the principal consultant, speaker and trainer with DM Inbox.
In 2001 Kath founded Ezemail, one of the pioneers of the email marketing industry in Australia. In the twelve years that she has worked in the digital marketing industry, Kath has participated in many of the industry activities that have seen email marketing become an essential channel for integrated digital marketing.
Kath is a member of the UK DMA's Email Marketing Council and is the Chair of the Events and Communications Hub. As part of her remit she is the Editor of the council's monthly newsletter Infobox, which has over 6,000 subscribers. She lectures at the IDM and is a regular speaker at industry events both nationally and internationally, including EEC Miami & Scottsdale, USA and Barcelona, Online Marketing Summit (OMS) London, IDMF London, Email Marketing Conference, Utrecht, The Netherlands.
Speaking on: Using the Aggregation of Marginal Gains to Test your Way to Success from 14:20 - 14:55 CET (Berlin, Paris) / 13:20 - 13:55 GMT (Lisbon, London)
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Andrew Bonar started his first website 'Happenings' in 1994. He also co-founded the UK's oldest independent ISP: Cheapnet. He even launched an ESP before returning to University to study for an MA.
More recently, Andrew has been available as a freelance consultant operating with clients across Europe, North America & Australia offering his expertise on subjects including multi-channel messaging, social media marketing and deliverability.
Speaking on: 5 Things to Ensure Better Deliverability from 11:00 - 11:25 CET (Berlin, Paris) / 10:00 - 10:25 GMT (Lisbon, London)
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Tim Watson oversees UK operations at Emailvision, leader in online relationship marketing solutions. He is a member of the Email Council of the Direct Marketing Association in the UK, helping to promote best practices for email marketing, an Expert Commentator for Smartinsights.com and frequent blogger.
Tim has also worked with numerous well-known brands to define their customer insight needs and contact management strategy. As a regular speaker at events, he shares knowledge on how to achieve results by putting data and measurement at the heart of email and social marketing.
Speaking on: Design email templates for success from 16:00 - 16:30 CET (Berlin, Paris) / 15:00 - 15:30 GMT (Lisbon, London)
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Tom Sather is the Director of Professional Services for Return Path where he works with top-brand clients on their email marketing and deliverability strategy. Over the past 15 years Tom has worked for email service provider Experian as well as anti-spam desks for AOL, Bellsouth, AT&T, and GTE.
Tom is a frequent speaker and writer for various organizations. Tom uses his expert knowledge of ISPs, spam filters and deliverability rules to advise marketers on how to get their email delivered to the inbox and generate the highest possible response.