Marketing Research Webinar: Understanding the role of marketing research in the time of big data and social media
Properly designed marketing research initiatives strengthen competitiveness and add tremendous value to marketing initiatives. Learn how in this free Markedu webinar.
In the time of easier access to marketing information based on big data, the focus in marketing research now changes to adapting online communities, in-person interviews, and mobile ethnography.
This leads to a demand for marketing professionals mastering especially qualitative marketing research methods. Attending the marketing research webinar will give you an overview and insight into main topics in market research with a specific focus on customer/consumer closeness methods.
Attend this market research webinar with award-winning lecturer Kirsten Andersen:
- Get a better understanding of what the marketing research process should consist of.
- Get inspired by marketing research cases on how you can improve your marketing research in your firm.
- Learn the do’s and don’ts when asking questions in marketing research and be able to apply proven techniques right away
- Get an opportunity to get your market research questions answered by a recognized expert
- Get an understanding of how social media can be used in marketing research
This free Markedu webinar is a great introduction to modern market research.
The webinar is free to attend for qualified individuals. Seats are limited – early registration is encouraged to avoid disappointment.
Meet the speaker: Kirsten Andersen – lecturer at University of Southern Denmark and Copenhagen Business School and Chief Consultant at Promonitor.
Kirsten Andersen is an award-winning lecturer. She has shared her knowledge on marketing research and strategy with students from countries around the world for several years at the University of Southern Denmark and Copenhagen Business School.
She has worked as a lecturer, manager, chief consultant, and management consultant always in international environments throughout her career.
She is passionate to share her 20+ years of experience and does so with relevant research-based content, humor, and enthusiasm.
This webinar is supported by Promonitor
For almost 20 years, Promonitor has performed strategic and operational research for authorities and organizations in Denmark. Based on each client’s unique needs, Promonitor develops research and market information concepts for better decisions. Among our customers are municipalities, ministries and NGOs. Promonitor was founded by former advertising and e-business executive Lars Lindenberg.
Complete the form to attend the live webinar on January 14, 2019
The live webinar takes place from 12-1 pm London time / 13:00-14:00 Copenhagen/Berlin/ 14:00-15:00 Kigali / 15:00-16:00 Nairobi / 16:00-17:00 Dubai on January 14th, 2019
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