Future Email Marketing Conference in Lisbon 20 April 2018
Attend this unique email marketing and marketing automation conference taking place in Lisbon. Get inspiration and insights you can use to improve your email marketing, marketing automation and data-driven marketing results. Get the newest intel on the use of AI – Artificial Intelligence, Marketing Automation and Dynamic Content – in email marketing.
Secure your seat today – go here to register now
The Future Email Marketing Conference taking place in Lisbon on April 2oth, 2018 will reveal what’s in store for email marketing and marketing automation over the coming years.
Hear cutting-edge case-stories. Get inspired by inspirational and visionary speakers. Meet and mingle with your peers from across EMEA. If your business wants to continue to deliver results using any type of email marketing, this is a must-attend conference.
6 fascinating, future-proof topics
Future Email Marketing Conference speakers will share new ideas, innovations and useful information around these six main topics:
AI - Artificial intelligence
AI (Artificial intelligence) in email marketing and marketing automation: How AI will shape the future of email marketing and marketing automation
Email on the go & Immersed experiences
Email on The Go and immersed experiences in the modern inbox – mobility and email; how to secure continuous success when engaged with readers in the mobility space
Creativity and Content
Creativity and content – new creative ways to improve the audience experience, one person at a time
Optimizing Engagement
Optimizing engagement – new ideas and innovations
Personalization and Dynamic Content
What’s next in personalization and dynamic content – the latest trends, techniques and tips
The right to be forgotten
The right to be forgotten – how new consumer protection acts will affect your data-driven marketing initiatives in the near future
The Future Email Marketing Conference Agenda
An amazing lineup of highly accomplished experts sharing their take on the future of email marketing, marketing automation and data-driven marketing.
Hear cutting-edge case-stories. Get inspired by inspirational and visionary speakers. Meet and mingle with your peers from across EMEA. If your business wants to continue to deliver results using any type of email marketing, this is a must-attend conference.
 |
Accreditation and Welcome |
 |
What can we learn from the past to improve the future? |
– Michael Leander
Founder & CEO at Markedu
What have we learned in the past – and how can we use that learning to improve future results? That’s the question industry veteran Michael Leander will aim to answer in this session.
In this talk, you will hear about interesting stories and future recommendations centred around these keywords
- Audience, attention and action
- Proposition, prospects and performance
- Content, creative and consistency
This talk will set the scene for the rest of the day.
 |
A strategy for Artificial Intelligence |
– Jenna Tiffany
Founder & Strategy Director at Let’sTalk Strategy
Do you want to constantly engage your customers by predicting what products they want next? Artificial intelligence may be a buzz word, but brands are already reaping huge rewards by strategically implementing this technology in a way that enhances the customer experience.
Session key takeaways:
- Strategically prepare your digital marketing activities for artificial intelligence,
- Use AI data to predict your customer’s future digital journeys and send contextual marketing throughout the customer lifecycle,
- Successfully implement artificial intelligence in your organisation, featuring examples from international brands.
Many brands are already reaping the rewards of implementing the advice that Jenna regularly shares, so make sure your brand doesn’t miss out.
 |
Delicious Coffee Break |
 |
Unique Inbox Experiences – Hyper-Personalisation and AI |
– Gerrit van Leeuwen
Manager Analytics & Optimisation at Yourzine
Email marketing is still very much alive in the age of blockchain, internet of things and virtual reality. Developments occur rapidly, which also holds true for email marketing. In this session Gerrit van Leeuwen will talk you through some of the most outstanding examples and best practices in the field of hyper-personalisation, unique inbox experiences and the need to make use of artificial intelligence as part of an email marketing strategy.
Session key takeaways:
- Best practices in the field of hyper-personalisation
- How to create unique inbox experiences
- Use of artificial intelligence as part of an email marketing strategy
 |
What’s next in personalization and dynamic content |
– Speaker
To be announced soon
Personalization done right has proven to deliver better results. In this session, you will hear about what’s next in personalization and dynamic content.
Session key takeaways:
- What is the future of dynamic content in email marketing
- How will marketing automation help improve email marketing personalization and real-time personalization across other channels
- How to improve personalization through better integration of data and content
 |
Delicious Buffet Lunch with a Portuguese Twist |
 |
How to deliver an enhanced customer experience using email marketing |
– Kath Pay
CEO & Founder of Holistic Email Marketing
As a channel, email marketing interacts throughout the customer’s journey, continually driving them to the website, where the conversion happens. As such, it is often the beginning of the customer experience for that journey. Join Kath Pay to discover how to use insights gained from email marketing to inform other channels, and deliver a holistic and enhanced customer experience for your audience.
Session key takeaways:
- Discover how to test for meaningful insights and not just uplifts
- Learn how to use the insights gained from email to inform other channels
- Understand the impact email has on the customer experience
 |
Next-Level Strategies: Fully-integrated multi-channel approach to drive positive customer journeys |
– Ulf Tiedemann
Head of CRM UK & Europe at Merlin Entertainments
From email to SCV to social media and traditional channels, developing strategic marketing approaches to effectively understand audiences and effective targeting is key to increasing customer response rates. In this presentation, Ulf Tiedemann from Merlin Entertainments will reveal how his brand is looking beyond email to create a cross-channel customer experience.
Session key takeaways:
- Discover what insights your data can deliver across all of your marketing channels
- Learn how to integrate different channels into your email marketing campaigns
- Find out what potential your database has beyond email
 |
Future-proof creative strategies for email marketing and marketing automation |
– Speaker
To be announced soon
What kind of creative strategies will work in the future? What can we learn from the EDDM Awards winners? This session will highlight future creativity in the context of email marketing, email nurturing and marketing automation.
Session key takeaways:
- How to craft winning creative strategies in the future
- Use data, insight and past performance to craft new campaigns and concepts
- Understand which key creative patterns are most likely to work in the future
 |
Drinks & Finger-Food |
Expert speakers from around the world
Attend Future Email Marketing Conference to learn and get inspiration from these accomplished and visionary experts.
Speaker Name
To announce very soon
Speaker Name
To announce very soon
Speaker Name
To announce very soon
The Venue in Lisbon
The Future Email Conference takes place at a central location in Lisbon.
The venue will be announced shortly. Some of the things you can do in Lisbon are:
- Enjoy the excellent climate whilst strolling the historic city of Lisbon.
- Experience great food and treat yourself to a taste of Portwine or perhaps a shot of Ginja
- Excellent golf courses are situated near the city.
- Enjoy Lisbon’s world famous nightlife and don’t miss out on the many shopping opportunities the city has to offer
Pricing and Online Registration
The Future Email Marketing Conference takes place on April 2oth, 2018 from 09:15h to 18:15h. See what’s included and how to register online.
The Email Marketing Conference Lisbon. April 20th, 2018
Price: 1 ticket only € 299 (for Brands & Agencies)
Group Prices: 3 tickets € 799 (save 11%) or 5 tickets € 1.269 (save 15%)
Technology Vendors: 1 ticket € 599 or 3 tickets € 1.499 (save 17%)
Your seat is guaranteed when payment is received. All prices are exclusive of VAT.
What’s included in the price?
Ticket(s) to access the full conference program/area.
Coffee breaks with snacks, pastries, coffee/tea and juices.
A delicious buffet lunch to recharge energies
Access to all conference materials in digital format (pdf).
Share the conference with your colleagues and friends. Use the buttons to share on your favourite network.
The Future of Email Marketing Conference Contacts
You can get in touch with us (Markedu – Organizer) using the following contacts details.
Main contact details:
Questions related to registration write to hello@markedu.com
Questions related to your EDDM Awards submission, contact eddm@markedu.com
For partnership or media inquiries contact:
Michael Leander | email: mln@markedu.com | mobile: +45 27 28 29 53 | skype: micleander
HQ in Portugal
Phone: +351 211 582 117
Av. da República, N.º 6, 7º Esq.
1050-191 Lisboa
Portugal
About Markedu – Innovative Marketing Education
You can also find Markedu on these channels
The Future of Email Marketing Conference is organized by Markedu with the support of these partners
