The Future of Email Marketing Conference in Lisbon on April 20th, 2018 2018-03-20T23:24:17+00:00

Future Email Marketing Conference in Lisbon 20 April 2018

Attend this unique email marketing and marketing automation conference taking place in Lisbon. Get inspiration and insights you can use to improve your email marketing, marketing automation and data-driven marketing results. Get the newest intel on the use of AI – Artificial Intelligence, Marketing Automation and Dynamic Content – in email marketing.

Secure your seat today – go here to register now

The Future Email Marketing Conference taking place in Lisbon on April 2oth, 2018 will reveal what’s in store for email marketing and marketing automation over the coming years.

Hear cutting-edge case-stories. Get inspired by inspirational and visionary speakers. Meet and mingle with your peers from across EMEA. If your business wants to continue to deliver results using any type of email marketing, this is a must-attend conference.

6 fascinating, future-proof topics

Future Email Marketing Conference speakers will share new ideas, innovations and useful information around these six main topics:

See the conference speakers
Book your place now

The Future Email Marketing Conference Agenda

An amazing lineup of highly accomplished experts sharing their take on the future of email marketing, marketing automation and data-driven marketing.

Hear cutting-edge case-stories. Get inspired by inspirational and visionary speakers. Meet and mingle with your peers from across EMEA. If your business wants to continue to deliver results using any type of email marketing, this is a must-attend conference.

Accreditation and Welcome
What can we learn from the past to improve the future?
Michael Leander - Speaker at Future of Email Marketing Conference Lisbon

Michael Leander
Founder  & CEO at Markedu

What have we learned in the past – and how can we use that learning to improve future results? That’s the question industry veteran Michael Leander will aim to answer in this session.

In this talk, you will hear about interesting stories and future recommendations centred around these keywords

  • Audience, attention and action
  • Proposition, prospects and performance
  • Content, creative and consistency

This talk will set the scene for the rest of the day.

A strategy for Artificial Intelligence
Jenna Tiffany - Speaker at Future of Email Marketing Conference Lisbon

Jenna Tiffany
Founder  & Strategy Director at Let’sTalk Strategy

Do you want to constantly engage your customers by predicting what products they want next? Artificial intelligence may be a buzz word, but brands are already reaping huge rewards by strategically implementing this technology in a way that enhances the customer experience.

Session key takeaways:

  • Strategically prepare your digital marketing activities for artificial intelligence,
  • Use AI data to predict your customer’s future digital journeys and send contextual marketing throughout the customer lifecycle,
  • Successfully implement artificial intelligence in your organisation, featuring examples from international brands.

Many brands are already reaping the rewards of implementing the advice that Jenna regularly shares, so make sure your brand doesn’t miss out.

Delicious Coffee Break
Unique Inbox Experiences – Hyper-Personalisation and AI
Gerrit van Leeuwen - Speaker at Future of Email Marketing Conference Lisbon

Gerrit van Leeuwen
Manager Analytics & Optimisation at Yourzine

Email marketing is still very much alive in the age of blockchain, internet of things and virtual reality. Developments occur rapidly, which also holds true for email marketing. In this session Gerrit van Leeuwen will talk you through some of the most outstanding examples and best practices in the field of hyper-personalisation, unique inbox experiences and the need to make use of artificial intelligence as part of an email marketing strategy.

Session key takeaways:

  • Best practices in the field of hyper-personalisation
  • How to create unique inbox experiences
  • Use of artificial intelligence as part of an email marketing strategy
What’s next in personalization and dynamic content

Speaker
To be announced soon

Personalization done right has proven to deliver better results. In this session, you will hear about what’s next in personalization and dynamic content.

Session key takeaways:

  • What is the future of dynamic content in email marketing
  • How will marketing automation help improve email marketing personalization and real-time personalization across other channels
  • How to improve personalization  through better integration of data and content
Delicious Buffet Lunch with a Portuguese Twist
How to deliver an enhanced customer experience using email marketing
Kath Pay - Future of Email Marketing Conference 2018

Kath Pay
CEO & Founder of Holistic Email Marketing

As a channel, email marketing interacts throughout the customer’s journey, continually driving them to the website, where the conversion happens. As such, it is often the beginning of the customer experience for that journey. Join Kath Pay to discover how to use insights gained from email marketing to inform other channels, and deliver a holistic and enhanced customer experience for your audience.

Session key takeaways:

  • Discover how to test for meaningful insights and not just uplifts
  • Learn how to use the insights gained from email to inform other channels
  • Understand the impact email has on the customer experience
Next-Level Strategies: Fully-integrated multi-channel approach to drive positive customer journeys
Ulf Tiedemann - Future of Email Marketing Conference 2018

Ulf Tiedemann
Head of CRM UK & Europe at Merlin Entertainments

From email to SCV to social media and traditional channels, developing strategic marketing approaches to effectively understand audiences and effective targeting is key to increasing customer response rates. In this presentation, Ulf Tiedemann from Merlin Entertainments will reveal how his brand is looking beyond email to create a cross-channel customer experience.

Session key takeaways:

  •  Discover what insights your data can deliver across all of your marketing channels
  •  Learn how to integrate different channels into your email marketing campaigns
  •  Find out what potential your database has beyond email
Future-proof creative strategies for email marketing and marketing automation

Speaker
To be announced soon

What kind of creative strategies will work in the future? What can we learn from the EDDM Awards winners? This session will highlight future creativity in the context of email marketing, email nurturing and marketing automation.

Session key takeaways:

  • How to craft winning creative strategies  in the future
  • Use data, insight and past performance to craft new campaigns and concepts
  • Understand which key creative patterns are most likely to work in the future
 Drinks & Finger-Food
See the conference venue
Book your place now

Expert speakers from around the world

Attend Future Email Marketing Conference to learn and get inspiration from these accomplished and visionary experts.

Michael Leander - Speaker at Future of Email Marketing Conference Lisbon

Michael Leander Michael Leander - Denmark
Founder & CEO at Markedu and GIDMA

See speaker bio
Jenna Tiffany - Speaker at Future of Email Marketing Conference Lisbon

Jenna Tiffany Jenna Tiffany - UK
Founder & Strategy Director at Let’sTalk Strategy

See speaker bio
Kath Pay - Speaker at Future of Email Marketing Conference Lisbon

Gerrit van Leeuwen Gerrit van Leeuwen - Netherlands
Manager Analytics & Optimisation at Yourzine

See speaker bio
Kath Pay - Speaker at Future of Email Marketing Conference Lisbon

Kath Pay Kath Pay - UK
CEO & Founder of Holistic Email Marketing

See speaker bio
Ulf Tiedemann - Speaker at Future of Email Marketing Conference 2018

Ulf Tiedemann Ulf Tiedemann - Germany
Head of CRM UK & Europe at Merlin Entertainments

See speaker bio
Ulf Tiedemann - Speaker at Future of Email Marketing Conference 2018

Speaker Name
To announce very soon

See speaker bio
Ulf Tiedemann - Speaker at Future of Email Marketing Conference 2018

Speaker Name
To announce very soon

See speaker bio
Ulf Tiedemann - Speaker at Future of Email Marketing Conference 2018

Speaker Name
To announce very soon

See speaker bio
Lisbon Conference

The Venue in Lisbon

The Future Email Conference takes place at a central location in Lisbon.

The venue will be announced shortly. Some of the things you can do in Lisbon are:

  • Enjoy the excellent climate whilst strolling the historic city of Lisbon.
  • Experience great food and treat yourself to a taste of Portwine or perhaps a shot of Ginja
  • Excellent golf courses are situated near the city.
  • Enjoy Lisbon’s world famous nightlife and don’t miss out on the many shopping opportunities the city has to offer

Pricing and Online Registration

The Future Email Marketing Conference takes place on April 2oth, 2018 from 09:15h to 18:15h. See what’s included and how to register online.

The Email Marketing Conference Lisbon. April 20th, 2018

Price: 1 ticket only € 299 (for Brands & Agencies)

Group Prices: 3 tickets € 799 (save 11%) or 5 tickets € 1.269 (save 15%)

Technology Vendors: 1 ticket € 599 or 3 tickets € 1.499 (save 17%)

Your seat is guaranteed when payment is received. All prices are exclusive of VAT.

Go here to register online now

What’s included in the price?

  • Ticket(s) to access the full conference program/area.

  • Coffee breaks with snacks, pastries, coffee/tea and juices.

  • A delicious buffet lunch to recharge energies

  • Access to all conference materials in digital format (pdf).

Go here to register online now

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The Future of Email Marketing Conference Contacts

You can get in touch with us (Markedu – Organizer) using the following contacts details.

Main contact details:

Questions related to registration write to hello@markedu.com

Questions related to your EDDM Awards submission, contact eddm@markedu.com

For partnership or media inquiries contact:

Michael Leander | email:  mln@markedu.com | mobile: +45 27 28 29 53 | skype: micleander

HQ in Portugal
Phone: +351 211 582 117
Av. da República, N.º 6, 7º Esq.
1050-191 Lisboa
Portugal

About Markedu – Innovative Marketing Education

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The Future of Email Marketing Conference is organized by Markedu with the support of these partners