Workshop: Create customers for life 7 April 2016 in Lisbon2016-12-23T22:07:01+00:00

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Get inspiration on how to improve customer satisfaction, reduce churn and ultimately increase customer loyalty.

The speakers are experts at customer loyalty, customer satisfaction and NPS®. You will get inspiration and actionable tips on:

  • How to measure customer satisfaction and loyalty in a simple, yet highly effective way
  • How to work with addressable and actionable customer satisfaction scores, which in turn will help you increase the total number of customer advocates
  • How to establish a closed-loop system, which will help you continuously improve your customer satisfaction score month after month

Bonus: All attendees  will get the book “Recommended”

Customers for Life Workshop Lisboa
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Why attending the Customers for life Workshop is a must

  • Get expert inspiration and tips on some of your most pressing customer challenges
  • Get proven, yet simple, customer feedback methods ready to use immediately
  • Develop new customer loyalty skills and new insight that will help you exceed expectations internally and externally
  • Learn the role of a customer experience professional
  • Learn the proven steps you need to take to create customers for life, increase share of wallet and share of heart.

Who should attend the Customers for life Workshop?

If your job involves marketing, customer service, customer loyalty, customer acquisition and customer retention, this workshop is a must-attend for you. CEO’s and C-level executives will also benefit from attending.

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Meet the Speakers

Workshop Agenda: Lisbon 7 April 2016 from 10:00 – 17:00

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  09:30 – 10:00

Registration, networking and welcome

  10:00 – 10:30

Session #1: The proven five step process to Win Customers for Life. A journey to the future of marketing.

  • Get insight in a proven 5 step model that will help any business win customers for life
  • Understand how real-time measurements such as NPS can help you improve customer relationships
  • Learn from companies hugely successful customer centric companies such as LEGO

  10:30 – 11:10

Exercise Session #1: Customer recommendations and word-of-mouth will replace conventional marketing.

Why are you customers talking about you? Why are they recommending you?

  • How your business can measure customer satisfaction in real-time
  • How your business will address reputation and react to negative reviews and customer satisfaction scores
  • What is involved internally in order to get everyone aboard towards creating customers for life

  11:10 – 11:30

Break: grab a cup of coffee and a quick bite

  11:30 – 12:10

Session #2: Introduction to Net Promoter Score® methodology

  • The one number you need to grow – used by top brands
  • No more wasting time on complicated surveys and how NPS contributes to increase in net profits
  • How to move customers from indifferent to ambassadors / advocates

  12:10 – 13:00

Exercise Session #2: Creating WOW for your customers

  • Define how real-time customer satisfaction can be implemented
  • Talk about how to overcome internal obstacles and how to design an effective customer experience flow
  • Give examples of how real-time measurement can immediately impact your business.

Presentation by teams & feedback

  13:00 – 14:00

Buffet lunch and networking

  14:00 – 14:30

Time out for attendee questions

In this session attendees can ask questions to the experts.

  14:30 – 15:00

Session #3: How to effectively deal with dissatisfied customers, bad reviews and manage your reputation in multiple touchpoints.

  • How to deal with bad reviews in real-time
  • Tips on how to make dissatisfied customers happy again
  • Learn proven techniques that will help you maintain an excellent reputation – even when in a virtual “shitstorm”

  15:00 – 15:30

Exercise Session #3: How to roll out your own Customer Experience Program and Your 60 day challenge

  • Analyzing is paralyzing. Learn to execute
  • Designing your Customer Journey Map
  • Your own road map is created ready to use the next day in your company

  15:30 – 16:00

Break: coffee, snacks and networking

  16:00 – 16:15

Create your action plan

In groups or individually attendees will create an action plan to take home.  Speakers will gladly assist each attendee in creating a simple action plan to discuss internally after the workshop.

  16:15 – 16:45

Integration customer measurement and marketing

Tips on how to integrate marketing-communication and customer measurement management programs. You will see examples from these industries: banking and financial services, publishing, telco, manufacturing and FMCG.

  16:45 – 17:00

Closing, diploma and networking

Diploma issued by training institute Markedu – Innovative Marketing Education

Michael Leander - Award winning marketing speaker

About the Speaker: Michael Leander – GIDMA, Denmark

Michael Leander is a customer loyalty expert Over the years he has helped many brands implement customer centricity and customer loyalty programs. Michael worked with brands such as Bang&Olufsen, Maersk, Philips, GE, IBM, Ikea Bank, Unilever

Michael Leander has judged The Loyalty Award, presented at loyalty and customer retention conferences in many countries.

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About the Speaker: J. C. Andersen – Relationwise

J. Christian Andersen is the cofounder and CEO of the customer insight company He has delivered numerous talks and workshops to business and organizations.

He is also the author of two books: “Recommended” – Be the company people love to recommend and “Naked Marketing” – A journey to the future of marketing

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Bonus: All attendees will receive the book “Recommended”.

Recommended Book J Christian Andersen

Amazing Feedback! See what others have said about Markedu workshops

There is a need to understand and to follow the best practices to built successful initiatives. Michael Leander's knowledge can help on doing so.

Ana Abecasis
Ana Abecasis
Promotion Director at Reader's Digest Portugal

Pricing & Registration: Customers for Life Workshop 7 April 2016 in Lisbon

Register for the Customers for Life Workshop and get a signed copy of the book “Recommended”

With your registration you get:

  • One full day ticket
  • Lunch & coffee/tea breaks
  • All workshop materials
  • Workshop diploma
  • The book “Recommended”

1-2 Participants

price per participant

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3+ Participants

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Association Members/Partners: use the discount code to get your special price. Go here to register now

All prices are per participant and excludes any applicable taxes. 23% Portuguese VAT will be added.

Join us in Lisbon at the SANA Metropolitan Hotel on 7 April 2016

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The Customer for Life Workshop takes place at the SANA Metropolitan Hotel in the center of Lisbon.

SANA Metropolitan Hotel
R. Soeiro Pereira Gomes, 2
1600-198 Lisboa, Portugal

Get directions here: SANA Metropolitan Hotel on Google Maps

Are you visiting Lisbon from another country?

Lisbon is a great place to visit for a conference, seminar or masterclass. Built on 7 hills Lisbon has everything you can ask for: lots of historic sites to visit, a bustling nightlife, a nice and sunny climate, hospitable people and much more. Accommodation in Lisbon is very affordable. If you need help in finding a decent hotel, Markedu can help you. Simply contact Sónia Silva at if you need any help at all.

Yonathan Dominitz Masterclass Lisboa 2015
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