INSPIRED Email Marketing Workshop Nairobi 20172018-01-16T19:12:28+00:00

Email Marketing Workshop in Nairobi – Kenya

Learn how to increase your marketing ROI by adding a high-performance email marketing programme to your marketing mix.

Attend this exclusive one-day practical email marketing workshop on 16 February 2018 in Nairobi, Kenya. Get inspiration and new knowledge that will help you improve your digital marketing ROI. Email marketing is ranked as the best performing channel in terms of return on investment.

During this practical workshop the speaker will show you step-by-step how to:

  • Create successful email marketing strategies and programmes.
  • Define, measure and optimize your key performance indicators
  • Use email automation to send welcome emails and triggered messages.
  • Segment and personalise your activities to increase engagement.
  • Use email design best practices and tools for better conversion.

This workshop is designed for all marketing professional wishing to learn how to get immediate results with email marketing. Click here to see the detailed agenda.

What others say about the speaker?

João Ribeiro is the most talented person we've met in the direct marketing field. His knowledge allowed SCP to implement with success a more relational approach with our members and supporters using email marketing

João Diogo - Testimonial
João Lemos Diogo
Marketing Director - Sporting Clube Portugal

Email marketing stats every marketer should know

Beats Social by 40x

Email is 40 times more effective at acquiring new customers than Facebook or Twitter.

2.6 Billion Users

Email is still the most widely used channel at 2.6 billion unique users worldwide.

Excellent ROI

Three-quarters of companies agree that email offers “excellent” to “good” ROI.

Businesses in nearly 50 countries have experienced the awesomeness of Markedu’s events. Here are just a few

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6 reasons to attend the INSPIRED Email Marketing Workshop in Nairobi

Learn how to create successful email marketing strategies and programmes that are aligned with your business goals.

Learn the most important metrics and key performance indicators you need to monitor to optimise email marketing activities.

Discover how the most recent technologies can help you automate and optimise your email marketing activities .

Learn how to use segmentation and personalization to increase subscriber engagement and conversion rates.

Learn how to use email A/B testing to obtain valuable insights, improve your open rates, click-through rates and conversions rates.

Learn the most recent email design techniques for mobile and desktop to increase subscriber engagement and conversion rates.

Agenda: 16 February 2018 from 10:00 to 17:30 in Nairobi

This highly rated full-day workshop includes the realization of practical exercises throughout the day, presentation of international case studies and lots of real examples. Click here to see what others say about the trainer and workshop.

09:30 – 10:00

Accreditation & Welcome coffee

10:00 – 11:30

How to create a successful email marketing programme from acquisition to retention.

  • Learn the permission-based email marketing principles.
  • Developing your email marketing strategy: objectives, value proposition, content and frequency.
  • Learn subscriber acquisition strategies and tactics to build and grow your database.
  • Learn strategies and tactics to increase subscriber engagement and retention.

11:30 – 11:45

Coffee Break & Networking

11:45 – 12:30

How to define, measure and optimise the key performance indicators for email marketing

  • Learn the most important email marketing metrics & KPIs you need to track.
  • Conversion tracking: how to measure and optimise your email conversion rates
  • How to perform A/B split testing to improve your email marketing campaigns

12:30 – 13:15

Automated emails and behavioral targeting

  • Discover the email marketing automation benefits and understand the technical requirements.
  • Learn how to use welcome emails and triggered-based emails to increase engagement.
  • See different email marketing automation scenarios and examples.

13:15 – 14:15

Delicious Lunch & Networking

14:15 – 15:45

Segmentation and personalisation for better targeted and tailored emails

  • Learn personalisation techniques that will boost your email marketing activities.
  • Learn segmentation techniques to engage your audience with relevance.
  • Learn how to acquire valuable and actionable data about your audience.

15:45 – 16:00

Coffee Break & Networking

16:00 – 17:15

Email design best practices and insights

  • Learn about the most recent email design best practices for mobile and desktop audiences.
  • Discover email testing and rendering tools to help you create bulletproof emails.
  • Learn how to use video, animated GIF’s and other interactive content techniques in email marketing.

17:15 – 17:30

Q&A + Get your Certificate and Photo Opportunity

Meet the INSPIRED Email Marketing Workshop speaker

João Ribeiro - GIDMA - Email Marketing

João Ribeiro (+8 years of hardcore results-driven email marketing experience)

João Ribeiro is a digital and data-driven marketing expert with an extensive international hands-on experience having planned and executed hundreds of marketing activities over the years. Hailing from Portugal, he has achieved significant results for clients around the world.

He is passionate about email marketing (+8 years of hardcore results-driven email marketing experience), marketing automation, content marketing, CRO – conversion rate optimisation and the mechanics of creating a successful digital presence for B2B and B2C companies.

João is also a certified landing page optimization professional by MECLABS Institute and a guest teacher at ISEG University in Lisbon, Portugal.

Feedback: What others say about the speaker?

Registration: INSPIRED Email Marketing Workshop 16 February 2018

Register today and secure your seat (limited seats available). Don’t miss out on this opportunity!

Early Bird Bonus: Register and pay before December 31st, 2017 and get an Email Marketing Book with checklists, frameworks, and lots of best practices and tips.

To register now – fill in the form and we will contact you soon.

 Workshop price and conditions:

  • 1 Participant KSh 20,655 (regular price)
  • ≥ 2 Participants KSh 18,575* (10% discount)

Prices in Kenyan Shillings (KSh). All prices are exclusive of any applicable VAT. * Price is per attendee from the same company. Your seat is not guaranteed until payment has been received.

With your ticket you will receive:

  • All workshop materials in digital format

  • Your workshop diploma

  • A delicious lunch and several networking coffee breaks

  • Follow-up webinar (60 min)

  • Email Marketing Book – when you register & pay before 31/12/2017.

If you have questions, please contact us at hello@markedu.com

Email Marketing Workshop Nairobi - CBD

The Email Marketing Workshop Venue

The event takes place at a 4 star hotel in CBD – Central Business District, that offer superb meeting facilities, to ensure you a flawless experience at the event.

Get directions here: Available very soon

If you have questions, please contact us at hello@markedu.com

Share the Email Marketing Workshop with your friends and colleagues. Use the buttons to share on your favorite network.

Businesses in nearly 50 countries have experienced the awesomeness of Markedu’s events. Here are just a few

The INSPIRED Email Marketing Workshop is organized by Markedu in collaboration with: