Digital Marketing Masterclass in Kigali, Rwanda on 5-6 June 2018 2018-04-13T10:05:43+00:00

Win an iPad and other prizes – Double your chances when you register this week – Learn more

The Digital Marketing Masterclass in Kigali 2018

Discover proven social media and digital marketing techniques that can boost your business online, increase your marketing impact and put digital, social and mobile into perspective.

The Digital Marketing Masterclass is a highly rated digital marketing and social media marketing masterclass. You will learn from marketing expert and global keynote speaker Michael Leander, top trainer João Ribeiro and accomplished local experts.

If you want to learn how to use digital marketing and social media effectively, don’t miss this opportunity. The Digital Marketing Masterclass in Kigali takes place on 5-6 June 2018.

You will get world class inspiration, tips & ideas, and learn techniques you can put to use immediately. Learn:

  • How to boost your business using digital marketing – without breaking the bank
  • Why every marketer must understand and apply AIDEA  – the new AIDA
  • How to get started using the most effective digital marketing channel around
  • Get best-in-class benchmarked tips on how to use social media for business
  • Proven social media marketing techniques to acquire customers, retain customers and why AID+LIRA is the formula for success
  • How to expand brand awareness using digital marketing and mobile marketing.

Masterclass Bonuses:

  • Attend the Digital Marketing Masterclass and get 10 credits towards the “Accredited Digital Marketing Certificate” – Learn more here
  • Register this week and increase your chance to win one of our great event prizes.
Click here to learn more about the speakers

Amazing feedback!

Michael Leander was inspiring, engaging and the methodologies were great. I can recommend it to anyone.

Patrick Manzi
Patrick Manzi
Head of Marketing - RwandAir

Win amazing prizes

Digital Marketing Masterclass in Kigali - Prizes
See how you can win an iPad and other amazing prizes here

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5 reasons to attend the Digital Marketing Masterclass in Kigali

Take charge now! Become a master digital marketer or your competition will get a head start

  • Learn proven digital marketing techniques from world renowned experts. They’ve all done it themselves

  • Get information you can apply directly and immediately in your business.

  • Get strategies to balance your online and offline marketing efforts with success.

  • Have fun while learning. These expert speakers know how to teach, inspire and entertain all at the same time.

  • You will go home knowing that you understand how to approach the digital marketing nad mobile marketing channels. Crucial to your business and career moving forward

Register now and secure your seat today

Digital Strategy

Social Media Marketing

Mobile Marketing

Email Marketing

Content Marketing 4.0

Businesses in nearly 50 countries have experienced the awesomeness of the masterclass. Here are just a few

Digital Marketing Diploma - Digital Marketing Masterclass in Nairobi

Attend and get 10 credits toward the Accredited Digital Marketing Certificate

Accredited by international marketing training institute Markedu, the Digital Marketing Certificate is an African-wide digital marketing certificate. Once you have acquired 50 credits, you will be entitled to take the final exam.

Credits can be earned by attending Markedu free webinars, specific 1-5 day marketing courses and through on-demand marketing training.

Go here to register now and secure your seat

Agenda Digital Marketing Masterclass in Kigali on 5-6 June 2018

The Digital Marketing Masterclass agenda follows a proven formula. One that has been highly rated by attendees all over the world. See the two-day agenda below.

Download Agenda
08:15 – 09:00

Registration + Get your personal raffle ticket* and a Refreshment


09:00 – 10:30
Michael Leander - Digital Marketing Masterclass in Nairobi

World-class expertise: How to approach digital marketing and social media marketing for maximum success

Michael Leander has been involved with more digital marketing projects than most. In this keynote, he will highlight the main digital marketing and social media marketing components relevant to your domestic AND international markets.

  • Your Digital Marketing Ecosystem: what it should look like and how to approach it
  • What social media marketing tactics will get you results
  • How to assess where and when to engage; digital platforms and channels
  • AIDEA – the new AIDA and why every marketer need to understand the significance
  • FURDIC: how to plan a high performing web-presence using the FURDIC model

10:30 – 11:00

Coffee Break and Networking


11:00- 12:00
Michael Leander - Digital Marketing Masterclass in Nairobi

9 powerful digital marketing and mobile marketing tips everyone must know

These powerful digital & mobile marketing tips are carefully selected to make sense in an African context. Learn them, use them and watch your digital/mobile marketing activities prosper. These tips relate to:

  • Why OTS (Opportunity to See) plays a huge role and what to do to overcome these challenges
  • The 3 things most marketers don’t know. Those who do are hugely successful
  • How to experiment in social media, with content marketing and even video marketing and win every time

12:00 – 12:45
Facebook - Digital Marketing Masterclass in Nairobi

Facebook – new techniques for community building and advertising on Facebook

Facebook now offers more opportunities for marketers to engage any audience. In this session you will hear about:

  • What’s new on Facebook and how can you use these new tools to gain traction
  • Advertising on Facebook – outlook for East African brands
  • A review of experiences using Facebook live, Facebook video and Facebook for customer service

Speaker to be announced soon.


12:45 – 13:00

Questions & Answer | Session #1

Just before lunch, our speakers will take a few audience questions. Questions can be asked through Twitter, Facebook and our event app.


13:00 – 14:00

Delicious Lunch and Interesting Networking


14:00 – 14:30

The Hugely Popular Audience Website Review Session (evaluate websites)

In this popular session, speakers will evaluate and critique 2-3 websites. Live and on-the-fly. This is your chance to get an unfiltered and unbiased expert opinion about your website, blog or e-commerce portal.


14:30 – 15:15
João Ribeiro - Digital Marketing Masterclass in Nairobi

How to build high performing landing pages and web pages that will convert to sales and inquiries consistently

  • Learn the 9 most important components to consider for any web page or landing page
  • Understand how to create high performing web pages and landing pages
  • Find out how to simple testing can increase your revenue or lead generation

15:15 – 15:45

Coffee break and Networking


15:45 – 16:00

Social media marketing case study you can learn from – local case study

The brand representative presenting this session is amongst the best in Kenya*

In this quick and to the point session, you will get concrete tips you can use in your social media marketing. The brand representative will explain exactly how their brand got high-ROI from social media activities.

* evaluated by Michael Leander – based on true engagement following the AID+LIRA model.


16:00 – 16:15

How digital media can help you get more customers – case study

This presentation will show you how digital media can deliver more customers. Advertising online is an opportunity to reach more customers domestically – and internationally.

You will learn about high performing online advertising channels relevant to your market. The speaker will also present a case study – complete with ROI calculations.


16:15 – 17:00
Michael Leander - Digital Marketing Masterclass in Nairobi

How to get results with content marketing for social media, inbound marketing, and SEO – part 1

Content marketing and video marketing for social media can also impact how your business place in search engines. And these are powerful methods to attract customers. In this closing session you will learn about:

  • The key components of a winning content marketing strategy for social media and inbound marketing
  • How to use video to sell, educate, nurture and convince your audience
  • How to get your inbound marketing strategy aligned with your sales- and marketing objectives

17:00 – 17:30

Raffle Draw, Get your Certificate + Photo Opportunity

08:15 – 09:00

Registration and a Refreshment


09:00 – 10:30
Michael Leander - Digital Marketing Masterclass in Nairobi

How to get results with content marketing for social media, inbound marketing, and SEO, part 2

Content marketing and video marketing for social media can also impact how your business place in search engines. And these are powerful methods to attract customers. In this closing session you will learn about:

  • The key components of a winning content marketing strategy for social media and inbound marketing
  • How to use video to sell, educate, nurture and convince your audience
  • How to get your inbound marketing strategy aligned with your sales- and marketing objective

10:30 – 11:00

Coffee Break and Networking


11:00- 12:00

The Google Hour – a special session

Google is a force of nature in the online world. In this impactful session, you will hear two expert speakers talk about

  • How to get found on Google: SEO – what are the key elements you need to master to improve our Google ranking and attract hordes of visitors to your web presence
  • Google Adwords: A surefire way to attract more customers, but how does it work and what are the best practices? This session will give you the insight to get you started.

12:00 – 12:45
João Ribeiro - Digital Marketing Masterclass in Nairobi

Most effective channel for ROI: How to drive results with modern email marketing and messaging

Email marketing is known as the highest performing marketing channel in terms of ROI. You too can utilize this effective channel to acquire new customers and sell more to existing customers.

  • Get concrete advice to help you immediately make email marketing make sense to your business
  • Learn this proven methodology that will help you acquire email subscribers fast and inexpensive
  • See lots of case studies and learn some of the most important methods to get results with email marketing

P.S: The principles covered in this session can also be applied in SMS messaging, online notifications and in-app messages.


12:45 – 13:00

Questions & Answer | Session #1

Just before lunch, our speakers will take a few audience questions. Questions can be asked through Twitter, Facebook and our event app.


13:00 – 14:00

Delicious Lunch and Interesting Networking


14:00 – 14:30Michael Leander - Digital Marketing Masterclass in Nairobi

Marketing analytics, ROMI, KPI’s and what to tell your boss about your marketing investments!

This session will enlighten you on how modern marketers operate in terms of measurement. You will hear about

  • What are the most important Key Performance Indicators (KPI’s) for online marketing
  • How do you measure and track your results – specifically related to online and mobile
  • Funnel methodology: how to create your measurement structure so you know what to tell your boss

14:30 – 15:15

Is there an App for that? Mobile marketing and the mobility space: how to engage customers on small screens

  • How to approach mobility in an East African context
  • The 7 emotions people respond to when they engage with your brand in the mobility space
  • Understand how advertising, content, and video works  in a mobile-context

15:15 – 15:45

Coffee break and Networking


15:45 – 16:00
Social Media - Digital Marketing Masterclass in Nairobi

Instagram case study you can learn from

The brand representative presenting this session is amongst the best in Kenya*at using Instagram.

In this quick and to the point session, you will get concrete tips you can use on your Instagram. The brand representative will explain exactly how their brand got high-ROI from this channel.

* evaluated by Michael Leander, based on true engagement following the AID+LIRA model.


16:00 – 16:15

How digital media can help you get more customers – case study

This presentation will show you how digital media can deliver more customers. Advertising online is an opportunity to reach more customers domestically – and internationally.

You will learn about high performing online advertising channels relevant to your market. The speaker will also present a case study – complete with ROI calculations.


16:15 – 17:00

Panel Q&A – get all your questions answered by the experts

In this session, you have an opportunity to ask our experts any question you’d like.


17:00 – 17:30

Raffle Draw, Get your Certificate + Photo Opportunity

Agenda Digital Marketing Masterclass Kenya on 6-7 March 2018

The Digital Marketing Masterclass agenda follows a proven formula. One that has been highly rated by attendees all over the world.

  • 08:15h – Registration + Get your personal raffle ticket* and a Refreshment.
  • 09:00h – World class expertise: How to approach digital marketing and social media marketing for maximum success.
  • 10:30h – Coffee Break and Networking.
  • 11:00h – 9 powerful digital marketing and mobile marketing tips everyone must know.
  • 12:00h – Facebook – new techniques for community building and advertising on Facebook.
  • 12:45h – Questions & Answer | Session #1.
  • 13:00h – Delicious Lunch and Interesting Networking.
  • 14:00h – The Hugely Popular Audience Website Review Session (evaluate websites).
  • 14:30h – How to build high performing landing pages and web pages that will convert to sales and inquiries consistently.
  • 15:15h – Coffee break and Networking.
  • 15:45h – Social media marketing case study you can learn from – local case study.
  • 16:00h – How digital media can help you get more customers – case study.
  • 16:15h – How to get results with content marketing for social media, inbound marketing, and SEO – part 1.
  • 17:00h – Raffle Draw, Get your Certificate + Photo Opportunity.
  • 08:15h – Registration and a Refreshment.
  • 09:00h – How to get results with content marketing for social media, inbound marketing, and SEO, part 2.
  • 10:30h – Coffee Break and Networking.
  • 11:00h – The Google Hour – a special 2-speaker session.
  • 12:00h – Most effective channel for ROI: How to drive results with modern email marketing and messaging.
  • 12:45h – Questions & Answer | Session #1.
  • 13:00h – Delicious Lunch and Interesting Networking.
  • 14:00h – Marketing analytics, ROMI, KPI’s and what to tell your boss about your marketing investments!
  • 14:30h –  Is there an App for that? Mobile marketing and the mobility space: how to engage customers on small screens.
  • 15:15h – Coffee break and Networking.
  • 15:45h –  Instagram case study you can learn from.
  • 16:00h – How digital media can help you get more customers – case study.
  • 16:15h – Panel Q&A – get all your questions answered by the experts.
  • 17:00h – Raffle Draw, Get your Certificate + Photo Opportunity.
Download Detailed Agenda

You will meet these expert speakers in Kigali, Rwanda

Michael Leander - Digital Marketing Masterclass in Kigali

Michael Leander – Denmark

Michael Leander is a world-renowned, award-winning speaker who has shared his know-how on digital marketing, loyalty marketing, CRM and data-driven marketing with thousands of professionals in 48 countries around the world.

Click here to see the full bio
João Ribeiro - Digital Marketing Masterclass in Kigali

João Ribeiro – Portugal

João Ribeiro is a digital and data-driven marketing expert with an extensive experience having planned and executed hundreds of activities over the years. Hailing from Portugal, he has achieved significant results for clients around the world.

Click here to see the full bio

Amazing Feedback! See what others have said about the speakers

Register for the Digital Marketing Masterclass in Kigali on 5-6 June 2018

Special Offer – Register 3 or more participants from the same company and get a discount on your tickets.

To register fill in the form on this page or contact Jimmy Mwambutsa at jimmy@markedu.com or call him +250 788 550 445

Masterclass price and conditions

Regular Prices (price valid until 3rd June 2018)

  • Attend Two Days:  $499 USD(regular price)
  • Attend One Day  $299 USD(regular price)

For group discounts call Jimmy Mwambutsa at +250 788 550 445.

*Price is per attendee from the same company.

Note: Your seat is guaranteed when payment is received. All prices are exclusive of VAT.

With your ticket you will receive

  • One raffle ticket giving you a chance to win one the many prizes – see prizes here

  • All Digital Marketing Masterclass materials in digital format

  • Access to Michael Leander’s Private Swipe Folder with case studies, study material and much more

  • A delicious lunch and several networking coffee breaks

  • A voucher valued at US$ 75 to use as full or partial payment for future on-demand learning programs

If you have questions, please contact us hello@markedu.com

The Digital Marketing Masterclass Venue

The event takes place at the Park Inn by Radisson Kigali, that offers superb meeting facilities, to ensure you a flawless experience at the event.

Park Inn by Radisson Kigali
KN 41 St 6 Res des Parcs, Plot 5457, Kiyovu
Kigali, Rwanda

Get directions here: Park Inn by Radisson Kigali Location

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