Win an iPad and other prizes – Double your chances when you register this week – Learn more

The Digital Marketing Masterclass in Kigali 2018

Discover proven social media and digital marketing techniques that can boost your business online, increase your marketing impact and put digital, social and mobile into perspective.

The Digital Marketing Masterclass is a highly rated digital marketing and social media marketing masterclass. You will learn from marketing expert and global keynote speaker Michael Leander, top trainer João Ribeiro and accomplished local experts.

If you want to learn how to use digital marketing and social media effectively, don’t miss this opportunity. The Digital Marketing Masterclass in Kigali takes place on 5-6 June 2018.

You will get world class inspiration, tips & ideas, and learn techniques you can put to use immediately. Learn:

How to boost your business using digital marketing – without breaking the bank
Why every marketer must understand and apply AIDEA – the new AIDA
How to get started using the most effective digital marketing channel around
Get best-in-class benchmarked tips on how to use social media for business
Proven social media marketing techniques to acquire customers, retain customers and why AID+LIRA is the formula for success
How to expand brand awareness using digital marketing and mobile marketing.

Masterclass Bonuses:

Attend the Digital Marketing Masterclass and get 10 credits towards the “Accredited Digital Marketing Certificate” – Learn more here
Register this week and increase your chance to win one of our great event prizes.

Click here to learn more about the speakers

Amazing feedback!

Michael Leander was inspiring, engaging and the methodologies were great. I can recommend it to anyone.

Patrick Manzi

Head of Marketing - RwandAir

Win amazing prizes

Digital Marketing Masterclass in Kigali - Prizes

See how you can win an iPad and other amazing prizes here

Help your contacts discover this marketing learning opportunity. Use the buttons to share this event

5 reasons to attend the Digital Marketing Masterclass in Kigali

Take charge now! Become a master digital marketer or your competition will get a head start

Learn proven digital marketing techniques from world renowned experts. They’ve all done it themselves
Get information you can apply directly and immediately in your business.
Get strategies to balance your online and offline marketing efforts with success.

Have fun while learning. These expert speakers know how to teach, inspire and entertain all at the same time.
You will go home knowing that you understand how to approach the digital marketing nad mobile marketing channels. Crucial to your business and career moving forward

Digital Strategy

Social Media Marketing

Mobile Marketing

Email Marketing

Content Marketing 4.0

Businesses in nearly 50 countries have experienced the awesomeness of the masterclass. Here are just a few

Digital Marketing Diploma - Digital Marketing Masterclass in Nairobi

Attend and get 10 credits toward the Accredited Digital Marketing Certificate

Accredited by international marketing training institute Markedu, the Digital Marketing Certificate is an African-wide digital marketing certificate. Once you have acquired 50 credits, you will be entitled to take the final exam.

Credits can be earned by attending Markedu free webinars, specific 1-5 day marketing courses and through on-demand marketing training.

Go here to register now and secure your seat

Agenda Digital Marketing Masterclass in Kigali on 5-6 June 2018

The Digital Marketing Masterclass agenda follows a proven formula. One that has been highly rated by attendees all over the world. See the two-day agenda below.

Download Agenda

5 June 2018
6 June 2018

5 June 2018

08:15 – 09:00		Registration + Get your personal raffle ticket* and a Refreshment

09:00 – 10:30		World-class expertise: How to approach digital marketing and social media marketing for maximum success Michael Leander has been involved with more digital marketing projects than most. In this keynote, he will highlight the main digital marketing and social media marketing components relevant to your domestic AND international markets. Your Digital Marketing Ecosystem: what it should look like and how to approach it What social media marketing tactics will get you results How to assess where and when to engage; digital platforms and channels AIDEA – the new AIDA and why every marketer need to understand the significance FURDIC: how to plan a high performing web-presence using the FURDIC model

10:30 – 11:00		Coffee Break and Networking

11:00- 12:00		9 powerful digital marketing and mobile marketing tips everyone must know These powerful digital & mobile marketing tips are carefully selected to make sense in an African context. Learn them, use them and watch your digital/mobile marketing activities prosper. These tips relate to: Why OTS (Opportunity to See) plays a huge role and what to do to overcome these challenges The 3 things most marketers don’t know. Those who do are hugely successful How to experiment in social media, with content marketing and even video marketing and win every time

12:00 – 12:45		Facebook – new techniques for community building and advertising on Facebook Facebook now offers more opportunities for marketers to engage any audience. In this session you will hear about: What’s new on Facebook and how can you use these new tools to gain traction Advertising on Facebook – outlook for East African brands A review of experiences using Facebook live, Facebook video and Facebook for customer service Speaker to be announced soon.

12:45 – 13:00		Questions & Answer \| Session #1 Just before lunch, our speakers will take a few audience questions. Questions can be asked through Twitter, Facebook and our event app.

13:00 – 14:00		Delicious Lunch and Interesting Networking

14:00 – 14:30		The Hugely Popular Audience Website Review Session (evaluate websites) In this popular session, speakers will evaluate and critique 2-3 websites. Live and on-the-fly. This is your chance to get an unfiltered and unbiased expert opinion about your website, blog or e-commerce portal.

14:30 – 15:15		How to build high performing landing pages and web pages that will convert to sales and inquiries consistently Learn the 9 most important components to consider for any web page or landing page Understand how to create high performing web pages and landing pages Find out how to simple testing can increase your revenue or lead generation

15:15 – 15:45		Coffee break and Networking

15:45 – 16:00		Social media marketing case study you can learn from – local case study The brand representative presenting this session is amongst the best in Kenya* In this quick and to the point session, you will get concrete tips you can use in your social media marketing. The brand representative will explain exactly how their brand got high-ROI from social media activities. * evaluated by Michael Leander – based on true engagement following the AID+LIRA model.

16:00 – 16:15		How digital media can help you get more customers – case study This presentation will show you how digital media can deliver more customers. Advertising online is an opportunity to reach more customers domestically – and internationally. You will learn about high performing online advertising channels relevant to your market. The speaker will also present a case study – complete with ROI calculations.

16:15 – 17:00		How to get results with content marketing for social media, inbound marketing, and SEO – part 1 Content marketing and video marketing for social media can also impact how your business place in search engines. And these are powerful methods to attract customers. In this closing session you will learn about: The key components of a winning content marketing strategy for social media and inbound marketing How to use video to sell, educate, nurture and convince your audience How to get your inbound marketing strategy aligned with your sales- and marketing objectives

17:00 – 17:30		Raffle Draw, Get your Certificate + Photo Opportunity

6 June 2018

08:15 – 09:00		Registration and a Refreshment

09:00 – 10:30		How to get results with content marketing for social media, inbound marketing, and SEO, part 2 Content marketing and video marketing for social media can also impact how your business place in search engines. And these are powerful methods to attract customers. In this closing session you will learn about: The key components of a winning content marketing strategy for social media and inbound marketing How to use video to sell, educate, nurture and convince your audience How to get your inbound marketing strategy aligned with your sales- and marketing objective

10:30 – 11:00		Coffee Break and Networking

11:00- 12:00		The Google Hour – a special session Google is a force of nature in the online world. In this impactful session, you will hear two expert speakers talk about How to get found on Google: SEO – what are the key elements you need to master to improve our Google ranking and attract hordes of visitors to your web presence Google Adwords: A surefire way to attract more customers, but how does it work and what are the best practices? This session will give you the insight to get you started.

12:00 – 12:45		Most effective channel for ROI: How to drive results with modern email marketing and messaging Email marketing is known as the highest performing marketing channel in terms of ROI. You too can utilize this effective channel to acquire new customers and sell more to existing customers. Get concrete advice to help you immediately make email marketing make sense to your business Learn this proven methodology that will help you acquire email subscribers fast and inexpensive See lots of case studies and learn some of the most important methods to get results with email marketing P.S: The principles covered in this session can also be applied in SMS messaging, online notifications and in-app messages.

12:45 – 13:00		Questions & Answer \| Session #1 Just before lunch, our speakers will take a few audience questions. Questions can be asked through Twitter, Facebook and our event app.

13:00 – 14:00		Delicious Lunch and Interesting Networking

14:00 – 14:30		Marketing analytics, ROMI, KPI’s and what to tell your boss about your marketing investments! This session will enlighten you on how modern marketers operate in terms of measurement. You will hear about What are the most important Key Performance Indicators (KPI’s) for online marketing How do you measure and track your results – specifically related to online and mobile Funnel methodology: how to create your measurement structure so you know what to tell your boss

14:30 – 15:15		Is there an App for that? Mobile marketing and the mobility space: how to engage customers on small screens How to approach mobility in an East African context The 7 emotions people respond to when they engage with your brand in the mobility space Understand how advertising, content, and video works in a mobile-context

15:15 – 15:45		Coffee break and Networking

15:45 – 16:00		Instagram case study you can learn from The brand representative presenting this session is amongst the best in Kenyaat using Instagram. In this quick and to the point session, you will get concrete tips you can use on your Instagram. The brand representative will explain exactly how their brand got high-ROI from this channel. evaluated by Michael Leander, based on true engagement following the AID+LIRA model.

16:00 – 16:15		How digital media can help you get more customers – case study This presentation will show you how digital media can deliver more customers. Advertising online is an opportunity to reach more customers domestically – and internationally. You will learn about high performing online advertising channels relevant to your market. The speaker will also present a case study – complete with ROI calculations.

16:15 – 17:00		Panel Q&A – get all your questions answered by the experts In this session, you have an opportunity to ask our experts any question you’d like.

17:00 – 17:30		Raffle Draw, Get your Certificate + Photo Opportunity

Agenda Digital Marketing Masterclass Kenya on 6-7 March 2018

The Digital Marketing Masterclass agenda follows a proven formula. One that has been highly rated by attendees all over the world.

6 March 2018

08:15h – Registration + Get your personal raffle ticket* and a Refreshment.
09:00h – World class expertise: How to approach digital marketing and social media marketing for maximum success.
10:30h – Coffee Break and Networking.
11:00h – 9 powerful digital marketing and mobile marketing tips everyone must know.
12:00h – Facebook – new techniques for community building and advertising on Facebook.
12:45h – Questions & Answer | Session #1.
13:00h – Delicious Lunch and Interesting Networking.
14:00h – The Hugely Popular Audience Website Review Session (evaluate websites).
14:30h – How to build high performing landing pages and web pages that will convert to sales and inquiries consistently.
15:15h – Coffee break and Networking.
15:45h – Social media marketing case study you can learn from – local case study.
16:00h – How digital media can help you get more customers – case study.
16:15h – How to get results with content marketing for social media, inbound marketing, and SEO – part 1.
17:00h – Raffle Draw, Get your Certificate + Photo Opportunity.

7 March 2018

08:15h – Registration and a Refreshment.
09:00h – How to get results with content marketing for social media, inbound marketing, and SEO, part 2.
10:30h – Coffee Break and Networking.
11:00h – The Google Hour – a special 2-speaker session.
12:00h – Most effective channel for ROI: How to drive results with modern email marketing and messaging.
12:45h – Questions & Answer | Session #1.
13:00h – Delicious Lunch and Interesting Networking.
14:00h – Marketing analytics, ROMI, KPI’s and what to tell your boss about your marketing investments!
14:30h – Is there an App for that? Mobile marketing and the mobility space: how to engage customers on small screens.
15:15h – Coffee break and Networking.
15:45h – Instagram case study you can learn from.
16:00h – How digital media can help you get more customers – case study.
16:15h – Panel Q&A – get all your questions answered by the experts.
17:00h – Raffle Draw, Get your Certificate + Photo Opportunity.

Download Detailed Agenda

You will meet these expert speakers in Kigali, Rwanda

Michael Leander - Digital Marketing Masterclass in Kigali

Michael Leander – Denmark

Michael Leander is a world-renowned, award-winning speaker who has shared his know-how on digital marketing, loyalty marketing, CRM and data-driven marketing with thousands of professionals in 48 countries around the world.

Click here to see the full bio

João Ribeiro - Digital Marketing Masterclass in Kigali

João Ribeiro – Portugal

João Ribeiro is a digital and data-driven marketing expert with an extensive experience having planned and executed hundreds of activities over the years. Hailing from Portugal, he has achieved significant results for clients around the world.

Click here to see the full bio

Amazing Feedback! See what others have said about the speakers

I had the pleasure to attend Michael Leander's Social Media Seminar. He is an excellent speaker, creates great interaction with the audience. This was not the usual lecture, it was a practical lesson

Vasil Vassilev

Brand Manager at Henkel Bulgaria

Michael Leander was inspiring, engaging and the methodologies were great. I can recommend it to anyone.

Patrick Manzi

Head of Marketing - RwandAir

João Ribeiro is the most talented person we've met in the direct marketing field. His knowledge allowed SCP to implement with success a more relational approach with our members and supporters using email marketing

João Lemos Diogo

Marketing Director - Sporting Clube Portugal

Michael is one of those speakers, who аrе worth investing every cent and minute to just watch and listen to them. His lectures are fascinating, with many facts and figures served with a nice dose of humor.

Ivelina Atanasova

Marketing Brand Strategy - Newtrend

Michael works at the cutting edge of new media and had some valuable insights to share, which were priceless to any individual or business looking to maximise the efficiency of their online marketing. Great advice... all served up in Michael's engaging presentational style with great tips on marketing in general.

Archie Clifford

Head of Studio - Virgin Money UK

Michael Leander is a charming and engaging teacher. Really appreciate the enlightening information and new skills on social media.

Bertha Nankanja

The course was fantastic. Michael Leander is a fantastic trainer and a great facilitator. Highly recommended.

June Karanja

Marketing Manager - Coca-Cola Sabco

It was such an enriching interaction with João during the Digital Marketing MasterClass in Nairobi. I have never met someone who is so passionate about email marketing. He is a great trainer.

Delphine Mukandutiye

Brand and Communications Manager - AMACO

João is one of the best email marketing experts in Portugal. Result-oriented and focused on details, he is always looking for new ways to improve clients results and email marketing activities.

Romeu Cruz Pinto

Country Manager - Cabestan Portugal

Register for the Digital Marketing Masterclass in Kigali on 5-6 June 2018

Special Offer – Register 3 or more participants from the same company and get a discount on your tickets.

To register fill in the form on this page or contact Jimmy Mwambutsa at jimmy@markedu.com or call him +250 788 550 445

Masterclass price and conditions

Regular Prices (price valid until 3rd June 2018)

Attend Two Days: $499 USD* (regular price)
Attend One Day $299 USD* (regular price)

For group discounts call Jimmy Mwambutsa at +250 788 550 445.

*Price is per attendee from the same company.

Note: Your seat is guaranteed when payment is received. All prices are exclusive of VAT.

With your ticket you will receive

One raffle ticket giving you a chance to win one the many prizes – see prizes here
All Digital Marketing Masterclass materials in digital format
Access to Michael Leander’s Private Swipe Folder with case studies, study material and much more
A delicious lunch and several networking coffee breaks
A voucher valued at US$ 75 to use as full or partial payment for future on-demand learning programs

If you have questions, please contact us hello@markedu.com

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Park-Inn-by-Radisson-Nairobi-Westlands—Markedu-Marketing-Events

The Digital Marketing Masterclass Venue

The event takes place at the Park Inn by Radisson Kigali, that offers superb meeting facilities, to ensure you a flawless experience at the event.

Park Inn by Radisson Kigali
KN 41 St 6 Res des Parcs, Plot 5457, Kiyovu
Kigali, Rwanda

Get directions here: Park Inn by Radisson Kigali Location

Help your contacts discover this marketing learning opportunity. Use the buttons to share this event

The Digital Marketing Masterclass in Kigali 2018

Discover proven social media and digital marketing techniques that can boost your business online, increase your marketing impact and put digital, social and mobile into perspective.

You will get world class inspiration, tips & ideas, and learn techniques you can put to use immediately. Learn:

5 reasons to attend the Digital Marketing Masterclass in Kigali

Take charge now! Become a master digital marketer or your competition will get a head start

Attend and get 10 credits toward the Accredited Digital Marketing Certificate

Agenda Digital Marketing Masterclass in Kigali on 5-6 June 2018

5 June 2018

6 June 2018

5 June 2018

Registration + Get your personal raffle ticket* and a Refreshment

World-class expertise: How to approach digital marketing and social media marketing for maximum success

Coffee Break and Networking

9 powerful digital marketing and mobile marketing tips everyone must know

Facebook – new techniques for community building and advertising on Facebook

Questions & Answer | Session #1

Delicious Lunch and Interesting Networking

The Hugely Popular Audience Website Review Session (evaluate websites)

How to build high performing landing pages and web pages that will convert to sales and inquiries consistently

Coffee break and Networking

Social media marketing case study you can learn from – local case study

How digital media can help you get more customers – case study

How to get results with content marketing for social media, inbound marketing, and SEO – part 1

Raffle Draw, Get your Certificate + Photo Opportunity

6 June 2018

Registration and a Refreshment

How to get results with content marketing for social media, inbound marketing, and SEO, part 2

Coffee Break and Networking

The Google Hour – a special session

Most effective channel for ROI: How to drive results with modern email marketing and messaging