(LIFT) RESPONSE: Delhi 14 August 20152017-12-04T22:04:41+00:00
Go here to learn about Michael Leander

(LIFT) RESPONSE: Delhi 14 August 2015

The LIFT RESPONSE workshop is coming to Delhi on 14 August 2015. Don’t miss this unique opportunity to learn proven strategies and tactics that are guaranteed to get you more response.

Attendees will learn how to get more response from your website, your blog, your social media efforts, your online campaigns and your email marketing. The workshop includes interactive exercises. They will be very useful and fun.

Warning! This marketing workshop is strictly for people who are willing to implement the techniques learned. The information was designed to be used right away.

See the programme here | Seats are limited, secure yours now

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There are three main reasons why you must attend the (LIFT) RESPONSE workshop in Delhi

  • You will take home at least three powerful techniques that will improve your response in any channel. These techniques can be implemented immediately!
  • You will understand how to attract prospective customers, how to nurture them and then effectively convert them to customers.
  • You will know how to approach any marketing problem correctly. This alone will help you attract more response and more customers without increasing your marketing spend.
Register now and secure you seat

(LIFT) Response: Why you should care about response right now

It does not require a lot of talent to build a website or to create a page on Facebook, YouTube or Pinterest. It doesn’t require a lot of skill to send out a few promotional emails. Anybody can do that.

But to make your marketing activities work and deliver results, that takes skills. Getting response – customer inquiries, leads or orders – is not easy these days and many are struggling achieving their goals. Because most marketers never learned the skills required to be successful at attracting response.

Getting a response from your market is presumable why you build your website, publish your blogs and have a social media presence. Sooner or later you want your hard work and money invested to pay off.

That is exactly what this workshop is about: you will learn what you need know to increase response in any channel. Lift response and see the impact for your business and for your career.

Meet the speaker | Seats are limited, secure yours now

(LIFT) RESPONSE Agenda: Delhi 14 August 2015 from 10:00 to 17:00

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09:30 – 10:15

Registration, coffee and welcome

10:15 – 11:15

Part 1: Getting your approach right is a surefire way to increase response and ROI

Most marketers don’t think twice about their approach. Identifying which messaging approach and which benefits to emphasize is critical to your success.

  • Understand how to quickly assess which problems-solutions your communication needs to communicate.
  • Learn about Need – Greed – Vanity and how NGV plays a pivotal role when deciding your approach.
  • Learn how to use the ABOA (Attribute, Benefit, Objective, Answer) which will provide critical input for copywriting and art direction for your campaigns in social media, email marketing, your website, blog and e-commerce portal.

11:15 – 11:30

Coffee break: grab a cup of coffee and quick bite

11:30 – 12:30

Part 2: Lift response from your website and blog: Learn how you can improve your response by a multiple of 5

Anybody with a budget can attract traffic to a website or blog. But very few are using the proven techniques that are guaranteed to improve your response by a multiple of 5

  • Understand what friction is and how removing friction in itself can lift your response dramatically
  • How to use the FURDIC model as a solid and foul-proof check-list for any online marketing asset. See how FURDIC can aid your planning of content for your website and blog.
  • There is no such thing as the perfect anatomy of a web-page or blog post. You will see examples of templates that can help you decide how to create web-pages and blog-post templates that rock the house!

12:30 – 13:15

Group interactive exercise

In this exercise groups of attendees will use the techniques learned in part 1 and 2.

13:15 – 14:00

Buffet lunch and networking

14:00 – 14:15

Presentation and review of exercises group exercises

14:15 – 15:15

Part 3: How to effectively use email marketing

Email marketing is still the most effective marketing channel there is. Yet many are struggling to get results. This session will help you understand the key components in a winning email marketing programme.

  • Learn the 5 most important techniques for getting response (click-through-rates and conversions) from your email marketing programme.
  • See how you can increase your permission based subscribers using these 3 highly effective techniques.
  • Understand how you improve email marketing using an integrated cross-channel mix, which will amplify your results by a factor of 3 easily.

15:15 – 15:45

Break: coffee, snacks and networking

15:45 – 16:45

Part 4: Social media and content marketing tips that will do much more than drive engagement: these tips will turn fans into buyers

  • Use the AID+LIRA model to build an effective funnel structure for your social media and content. The deed is in the numbers.
  • How to create content that gets the traction you deserve – and how to turn browser into committed buyers.
  • Concrete and practical tips that will increase your results in any social media channel: Facebook, LinkedIn, YouTube and Pinterest.

16:45 – 17:00

End of show. Get your Certificate of Attendance issued by Markedu

Register now and secure you seat

About the Speaker: Michael Leander

Michael Leander - LIFT RESPONSE Workshop Delhi India

Connect with Michael Leander on

His first job in marketing began at the tender age of 17 selling subscriptions door-to-door. Since then he has been involved with all aspects of marketing.

He has worked with global brands such as GE, IBM, Philips, Bang & Olufsen and many more. But he also helped small business on the fast track grow through smarter marketing. Importantly, Michael Leander has worked on both the client side and on the agency side.

His corporate background as CMO and CEO in private and public companies has given him a deep understanding of marketing in complex corporate environments. That means he can relate to marketers employed in large organizations. See here what marketers from all over the world say about Michael Leander

A serial entrepreneur, his entrepreneurial ventures taught him how to get results on a shoestring budget.

A testament to his deep and broad knowledge of marketing and marketing technology is the fact that he has judged digital, direct and loyalty marketing awards in 15 countries.

Learn more about Michael Leander here – see what he says on Twitter, on YouTube or engage with him on Facebook here.

Amazing Feedback! See what others have said about Michael Leander

Michael Leander has received endorsements from marketers all over the world. Here is what 3 marketing professionals say about him:

I had the chance to appreciate his warm and pleasant spirit, his eagerness to respond to actual audience needs, his positive attitude and his willingness to not leave the room unless all participants were satisfied with the outcome.

Zozeta Miliopoulou
Zozeta Miliopoulou
Professor at DEREE-The American College of Greece

There is a need to understand and to follow the best practices to built successful initiatives. Michael Leander's knowledge can help on doing so.

Ana Abecasis
Ana Abecasis
Promotion Director at Reader's Digest Portugal

I had the pleasure to attend Michael Leander's Social Media Seminar. He is an excellent speaker, creates great interaction with the audience. This was not the usual lecture, it was a practical lesson

Vasil Vassilev
Vasil Vassilev
Brand Manager at Henkel Bulgaria
Le Meridien - Lift Response Workshop Delhi 2015

Venue: Join us at Radisson Blu Plaza Hotel in Delhi

The (LIFT) RESPONSE workshop takes place at Le Meridien New Delhi, Windsor Place Janpath, New Delhi 110001, India. Click here to learn more about the hotel location

More cities availablego here to see all 3 cities

Register now – don’t miss this opportunity. This event will never repeat again in India

Attend the (LIFT) RESPONSE Workshop in Delhi on 14 August 2015

  • Get 1 -3 Tickets at USD 200, if you pay before 6 August,2015
  • Get 1-3 Tickets at USD 250, if you pay before 4th Aug
  • Get 4 or more Tickets at USD 150 each
  • USD 100 for Echo Entrant

Need more information? Get in touch with us

Contact us to get more information about the (LIFT) RESPONSE Workshop coming to Mumbai on 6 August 2015.

Get in touch with DMAI or Markedu at hello@markedu.com

With your registration you get: One full day ticket | Lunch & coffee breaks | All workshop materials | Diploma issued by Markedu Institute

Click here to access the registration page

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(LIFT) Response India is organized by DMAI and Markedu

DMAI - Direct Marketing Association India
Event Sponsor - Partner - Supporter
Event Sponsor - Partner - Supporter
Event Sponsor - Partner - Supporter