IDMD Resources: International Direct Marketing Day Online 2012
See the presentations and videos from the International Direct Marketing Day Online 2012 full day webinar.
It took place on March 13, 2012. The webinar featured prominent direct marketing experts and practitioners such as Drayton Bird, Yonathan Dominitz, Neil Hart, Akram Raffoul, Alexander Tkachenko and José Guedes.
Brands that love customers find customers that love brands
> Download presentation slides here
> See Case Study: Aggreko video here
The rules for breaking DM creativity rules – Behind every successful DM campaign there is always a great creative idea.
This presentation takes us through some of the most creative and effective Direct Marketing and Direct Response campaigns and reveals some rules which help us to break the existing rules and direct our mind to highly creative areas and new ideas.
– The crying invoice
– Maloney & Porcelli: Expense Report Generator
– Delay the Workday
– K’s JAPAN’s SMASH
– Mr Delivery – Fire the Chef
Attracting an unengaged audience – How to get teenagers, the least available and least interested audience to listen & learn
Speaker: Iris Basic from Bouvet Advertising, Norway, Member of NORDMA
2 campaign studies from the automotive industry: sales acceleration and best retention practice in automotive CRM
“Notification about ceasefire in competition”. The most boring project with 76% response rate and over 4000% ROI
“Thank’s for your interest in my brand. You’re now in my online database. No, I won’t ask for your email to send you the news”
They never dreamed it would work – but the results were astounding
Speaker: Drayton Bird Head of Faculty at EADIM, United Kingdom, the man David Ogilvy said “knows more about direct marketing than anyone else in the world”
Share Your Relationship! Whiskas Snacks Case Study
Speaker: José Guedes from TribeCRM, Portugal member of AMD Portugal
Happiness Between Two Fingers
Speaker: Burak Tuncer from The Sales Machine, Turkey member of DPID
5 reasons you should consider adding an app to your campaign mix
Speaker: Sebastian Vaduva, CEO at Appscend – Mobile Experience Igniter, Romania