Mastering Digital Creativity in Lisboa on 5 November 20152016-12-23T22:07:01+00:00

Mastering Digital Creativity in Lisboa

Creative Thinking tools for creating innovative and effective digital, social media and integrated campaigns.

By deconstructing the most innovative and creative digital and integrated campaign, Mindscapes reveals some recurring thinking patterns, embedded behind these great creative ideas. Based on this, Mindscapes has developed several creative thinking tools, geared to direct the creative mind to deconstruct in order to innovate and to create.

This masterclass presents some of the most amazing creative & effective campaigns, as well as the practical thinking tools behind these campaigns.

Each tool suggests a different way to look at the ‘current system’, be it the digital platform, the product, the brand/ company, the medium, etc. and to destroy or break it in order to create an innovative idea.

Go here to see the masterclass agenda or here to learn more about the speaker

Yonathan Dominitz

Yonathan Dominitz has conducted projects in several companies and advertising agencies including: Danone, Pepsico, Vodafone, Nestlé, Carlsberg, Unilever, Grey, Publicis, Leo Burnett, McCann e Ogilvy.

This is a must-attend masterclass for brands and agencies who wish to take digital, social and integrated campaigns to the next level.

This masterclass will teach you a set of unique yet practical tools to expand your own creativity and innovative thinking, and will give you, as one of the Creative Directors who attended this program said, “an unfair competitive advantage over your competitors”.

This masterclass is designed for brands and agencies professionals

Why you should attend if you’re a Marketer

  • Understand the factors of success behind some of the most inventive and creative digital / interactive ideas and campaigns that are created internationally and in various markets worldwide.
  • Learn new and effective ways to use digital and social media to create highly effective campaigns with amazing marketing and sales results.
  • Acquire practical tools to lead their organization in the process of ideation and creation of new concepts and new campaigns.

Why you should attend if you’re from a Creative Agency

  • The practical tools presented in this program will enable you to expand your creative outlook, and to create more, better and faster new creative concepts, solutions and campaigns.
  • These tools will teach you how to create unexpected and surprising digital and social campaigns, which become engaging stories that everyone what to take part in them and to share them.
  • To get new inspiration and new energy to work and to create ideas that will bring you joy and satisfaction.

Mindscapes tools have a proven record in helping creatives, agencies and companies to create award winning ideas and campaigns. Go here to see an example or click here to see what other’s say about Yonathan Dominitz

Masterclass Agenda 05 November 2015 from 09:15 – 17:30

Download Agenda

09:05 – 9:30

Registration, networking and welcome

Come early and use the time to start networking with your peers, say hello to the speaker and get ready for an inspirational day.

  09:30 – 11:15

Session #1: Dynamic Connections

In this first session Yonathan Dominitz will cover:

  • The Dynamic Connections tool: How to break perceptional and structural fixedness by creating new dynamic connections between variables of systems (such as the product/ medium/ POP etc.), to create new and unexpected experiences for people, experiences where the brand and its “story” is part of the experience
  • How to use the tool for transforming traditional currency into ‘Brand Currency’.
  • Presentation of award winning campaigns exemplifying this tool.
  • Practical tips for creating new Dynamic Connections on any given brief or task.

  11:00 – 11:15

Break: grab a cup of coffee and quick bite

  11:15 – 12:00

Workout Session #1

  • Applying the tool on a real brief-working (small team work)
  • Presentations of ideas created by participants + feedback.

  12:00 – 13:00

Session #2: Relocation

In this session Yonathan Dominitz will cover:

  • The second tool – Relocation: breaking a system into its components, and imagining the creative potential & innovative of relocating the components into new, surprising and unexpected systems.
  • Showcasing award winning campaigns exemplifying this tool.
  • Practical tips for applying the tool in digital and social media campaigns.

  13:00 – 14:00

Buffet lunch and networking

  14:00 – 14:45

Workout Session #2

  • Applying the tool on a real brief-working (small team work)
  • Presentations of ideas created by participants + feedback.

  14:45 – 15:30

Session #3: New Tasking

In this session Yonathan Dominitz will cover amongst other things the following:

  • The ‘New Tasking’ tool: assigning new task to existing resources: how to surprise by ‘stealing’ functions of existing resources, and assigning them new tasks: conveying the brand message in an unexpected way.
  • Using the tools for exploring creative opportunities where no one else see them.
  • Highlighting the power of this tool by award winning marketing and digital communications campaigns.

  15:30 – 15:45

Coffee break and networking

  15:45 – 16:20

Session #3 (cont.): Practical tips for applying the tool in digital and social media campaigns

  16:20 – 17:15

Workout Session #3

  • Applying the tool on a real brief-working (small team work)
  • Presentations of ideas created by participants + feedback.

  17:15 – 17:30

Closing, diploma and networking

Diploma issued by training institute Markedu – Innovative Marketing Education and Mindscapes

About Yonathan Dominitz (the masterclass instructor)

Yonathan Dominitz Masterclass Lisboa 2015

Yonathan Dominitz is the Founder of Mindscapes, where he is a trainer and leader of creativity enhancement projects for ad agencies, digital, media, direct, as well as marketing companies.

Yonathan has personally conducted projects in several companies and advertising agencies, including Danone, Orange, Pepsico, Vodafone, Nestlé, Carlsberg, Unilever, Grey, Publicis , DDB, Leo Burnett, Lowe, McCann, TBWA e Ogilvy. He has recently partnered with Google to train their marketing teams in creative insights & creative thinking tools.

With over 10 years of experience working in senior positions in the advertising industry. He is also a frequent keynote speaker at numerous international conferences and creative advertising festivals like Cannes Lions, Spikes Asia, Eurobest, Golden Drum, etc and associations worldwide. Go here to register now.

Amazing Feedback! What other’s say about Yonathan Dominitz

Thanks for this workshop Yonathan. I did really enjoy it. In fact, I think it was the best workshop / talk / seminar I attended this year in Cannes! Really great.

Lee Tan, ECD at McCann Worldgroup, London
Lee Tan
ECD at McCann Worldgroup London

I’m absolutely loving the program and finding it really practical. The use of tons of current examples, plus the work group exercise where we applied what we learned to a real Google brief is absolutely spot on... You’ve guys have put together a great class – can’t wait for tomorrow.

Marketing Manager, Google New York, USA
Marketing Manager
Google New York, USA

Thank you for the great Cannes workshop! I honestly learnt a lot from that session, including techniques i had never heard of before so well done. I'll be sure to recommend your training programs.

Amy Denyer, Executive at Maxus, Melbourne, Australia
Amy Denyer
Business Executive at Maxus Australia

I attended both your excellent Masterclass and Workshop at Cannes Lions 2015 and definitely loved it . My team has found it most useful and practical. Please let me know if you’re ever in New York, as we’d love to host you at our company. Thanks!

Dominic Alcocer, Marketing Director at Pernod Ricard USA
Dominic Alcocer
Marketing Director at Pernod Ricard USA

Awards given to work made by agencies trained by Yonathan Dominitz‏

Over the past years more than 20 Cannes lions awards have been given to work made by agencies trained by Yonathan Dominitz, using his creative thinking tools.

This is one of many award winning campaigns made by agencies trained by Yonathan Dominitz , founder of Mindscapes, using his creative thinking tools.

Award: Cannes 2012 Direct Silver Lion, Media silver Lion, Media bronze Lion, New York Festivals 2012: Gold marketing effectiveness online, Silver PR- Brand development, Bronze Interactive and many other. Go here to see what others say about Yonathan Dominitz

ROM: Romanians are smart (campaign case study)

Pricing & Registration – 05 November 2015 in Lisboa

Register for the Digital Creativity Masterclass before 21 October and SAVE up to 25%

With your registration you get:

  • One full day ticket
  • Lunch & coffee/tea breaks
  • All masterclass materials
  • Masterclass diploma

1-2 Participants

Register Now

3+ Participants
€299 (save 14%)

Register Now

Association Members/Partners: use the discount code to get your special price.
All prices are per participant and excludes any applicable taxes. 23% Portuguese VAT will be added.

The Digital Creativity Masterclass takes in Lisboa on 05 November 2015

Sana Metropolitan Hotel - Yonathan Dominitz Digital Creativity Masterclass

The masterclass takes place at Sana Metropolitan Hotel  in the center of Lisbon.

Venue location and contacts: Sana Metropolitan Hotel

R. Soeiro Pereira Gomes 2 | 1600-198 Lisboa | Portugal

Get directions here: Sana Metropolitan Hotel on Google Maps

Are you visiting Lisbon from another country?

Lisbon is a great place to visit for a conference, seminar or masterclass. Built on 7 hills Lisbon has everything you can ask for: lots of historic sites to visit, a bustling nightlife, a nice and sunny climate, great golf courses, hospitable people and much more.  Learn more about Lisbon here.

Accommodation in Lisbon is very affordable. If you need help in finding a decent hotel or apartment, Markedu can help you. Simply contact us at

Yonathan Dominitz Masterclass Lisboa 2015

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Organized by Markedu and Supported by these reputable organizations

Markedu - Innovative Marketing Education
APPM – Associação Portuguesa dos Profissionais de Marketing
Mindscapes - Creative Trainning