Mobile Marketing Masterclass Lisboa 11 March 20162017-12-04T22:12:17+00:00

Case studies from global markets brands

Mobile Marketing Masterclass - Case Sudies

About the Mobile Marketing Masterclass Lisboa 2016

Mobiles and tablets have transformed how, when and where we interact with brands. Consumers ‘get’ mobile. But the vast majority or brands are yet to adapt their businesses to respond to this shift in consumer behaviour.

The way brands respond to this shift in behaviour has a profound effect on their appeal to existing customers, and their power to attract future customers – who now expect their brands of choice to be mobile-friendly – easy to find, access, purchase from and share on any device, where and when they choose.

This masterclass, designed for brands and agencies, presents a framework for developing customer-led mobile strategies, puts the business case for investment in the most effective mobile channels, and explains how to optimize performance and conversion.

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See the Masterclass Agenda
Mobile Marketing Masterclass Lisboa

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Why you should attend the Mobile Marketing Masterclass in Lisboa?

Whether you’re developing digital strategy or handling execution, this masterclass will help you grasp:

  • The factors involved in developing mobile strategy and its role in engaging your customers throughout the life cycle
  • The importance of the main mobile platforms and how consumers are using them
  • How to evaluate and select the right mobile platforms to deliver mobile strategy and build long-term engagement
  • How to present the business case for adopting and integrating mobile into your business processes
  • How to measure and fine-tune mobile campaigns and services in order to optimize conversion to sale, and maximize ROI

Drawing on case studies from global markets, Rob Thurner will show you how brands including Amazon, American Express, Ben & Jerry’s, BMW, Burberry, Coca Cola, GSK, Heineken, Starbucks attract, interact and transact with customers on mobile and tablet devices.

Who Should Attend? A must-attend masterclass for brands & agencies‏

The mobile masterclass is aimed at directors and managers responsible for strategy and planning and those handling day to day implementation of mobile activity within their organisation. The masterclass will benefit those working in marketing, CRM, operational or ecommerce function – either client or agency-side.

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Meet the Speaker

Masterclass Agenda: Lisboa 11 March 2016 from 09:30 – 17:30

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  09:05 – 9:30

Registration, networking and welcome

  09:30 – 10:00

Making the business case for mobile

  • The current (and future) mobile landscape
  • Setting mobile marketing KPIs
  • Using mobile marketing to deliver business objectives

  10:00 – 10:30

Developing customer-first mobile strategy

  • 4 key consumer mobile behaviours on the route to purchase
  • Monitoring mobile tech adoption and creating mobile personas

  10:30 – 11:00

Workout session #1: Know your mobile customer

  • Creating mobile and tablet personas, and data sources needed
  • Presentation of personas by teams & feedback

  11:00 – 11:15

Break: grab a cup of coffee and quick bite

  11:15 – 12:15

Building your mobile presence

  • A look at the platforms to connect your content and target audience
  • The pros and cons of mobile optimised sites and native apps
  • Expanding our use of mobile-friendliness as a ranking signal

  12:15 – 13:00

Workout session #2: Develop a mobile friendly site

  • Creating layouts and customer journeys to deliver a first class mobile site experience
  • Presentation of site layouts by teams & feedback

  13:00 – 14:00

Buffet lunch and networking

  14:00 – 14:45

Mobile discovery & promotion

  • Leveraging the power of mobile search
  • Mobile advertising – opportunities and strategies
  • Using mobile technology to activate other marcoms

  14:45 – 15:00

Supercharge your CRM & loyalty

  • Delivering a customer centric CRM strategy with mobile
  • Optimising the power of SMS, email, push notifications, mobile coupons

  15:00 – 15:45

Plan Integrated Mobile Campaigns & Services

  • Building mobile campaigns with digital and traditional comms plans
  • Integration social participation into mobile
  • Leveraging the power of proximity (location) marketing

  15:45 – 16:00

Break: coffee, snacks and networking

  16:00 – 16:30

Optimise mobile budgets & maximizing ROI

  • Using analytics tools to monitor mobile performance
  • Techniques to maximise conversion rate optimisation

  16:30 – 17:30

Workout session #3: Deliver the mobile plan

  • Apply learnings to prioritise your mobile roadmap, and identify obstacles
  • Presentation of plans by teams & feedback

  17:30 – 18:00

Closing, diploma and networking

Diploma issued by training institute Markedu – Innovative Marketing Education

About the Speaker: Rob Thurner

Rob Thurner - Mobile Marketing Masterclass Speaker

Rob Thurner (United Kingdom), managing partner at Burn The Sky, is a recognized expert in mobile marketing, mCommerce and mobile CRM. Rob helps leading retailers, entertainment and other consumer-facing companies adopt new digital platforms, rethink their consumer-engagement models, and improve their marketing and sales performance.

Rob also designs and delivers in-house and online digital training for clients direct and on behalf of Econsultancy, the IDM and Haymarket and has written two books on Mobile Marketing best practice: “10 key decisions for mCommerce success.” and “Winning with Mobile: Creating a strategy for Mobile Marketing, mCommerce and Mobile CRM.”

His clients include: American Express, Avon Cosmetics, Barclays, BMW, British Airways, Channel 5, GlaxoSmithKline, Heineken, HSBC, Jaguar, John Lewis, Kodak, O2, PwC, Thomas Cook and Virgin.

Amazing Feedback! What other’s say about Rob Thurner

It was an extremely useful training session to understand the basic concepts of the online and mobile market, key strategies and best in class mobile campaign cases…

Agustin Quiroga, Acquisition Director, American Express
Agustin Quiroga
Acquisition Director at American Express Mexico

A hugely popular course with the team. Highly engaging and more importantly, immediately actionable

Caroline Gammage, Group Account Director, Saatchi & Saatchi UK
Caroline Gammage
Group Account Director at Saatchi & Saatchi UK

This course was extremely useful: it broadened my knowledge of mobile marketing and of all the opportunities it can provide. I used the learnings I gained from that course and adopted Rob’s knowledgeable recommendations in the projects I have been managing.

Flavia Trifogli, European Customer Marketing Manager, Carphone Warehouse
Flavia Trifogli
EC Marketing Manager at Carphone Warehouse

Pricing & Registration: Mobile Marketing Masterclass 11 March 2016 in Lisbon

Foreign attendees most welcome.

With your registration you get:

  • One full day ticket
  • Lunch & coffee/tea breaks
  • All masterclass materials
  • Masterclass diploma

1-2 Participants
€299 | €349 (save 14%)

when your register before 02/03

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3+ Participants
€279 | €329 (save 15%)

when your register before 02/03

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Association Members/Partners: use the discount code to get your special price. Go here to register now

All prices are per participant and excludes any applicable taxes. 23% Portuguese VAT will be added.

Join us in Lisbon at the SANA Metropolitan Hotel on 11 March 2016

Mobile Marketing Masterclass Lisboa 2016 at SANA Hotel

The Mobile Marketing Masterclass takes place at the SANA Metropolitan Hotel in the center of Lisbon.

SANA Metropolitan Hotel
R. Soeiro Pereira Gomes, 2
1600-198 Lisboa, Portugal

Get directions here: SANA Metropolitan Hotel on Google Maps

Are you visiting Lisbon from another country?

Lisbon is a great place to visit for a conference, seminar or masterclass. Built on 7 hills Lisbon has everything you can ask for: lots of historic sites to visit, a bustling nightlife, a nice and sunny climate, hospitable people and much more. Accommodation in Lisbon is very affordable. If you need help in finding a decent hotel, Markedu can help you. Simply contact us at if you need any help at all.

Mobile Marketing Masterclass Lisboa 2016
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