Webinar: Creative Tools for Digital Storytelling
Attend this free webinar on 17 May 2017 at 10:30 CET – Central European Time.
Creativity boosting tools for generating powerful ideas to deliver brand stories in today’s advertising reality.
Storytelling is key to effectively delivering a message, gaining attention and generating engagement. It has been the case from almost the beginning of time. Yet… Storytelling formats by brands are changing all the time.
More and more brands are turning to a model reflecting the need to not just tell a great story, but also give people a great story to tell. Empowering people to share the brand story as part of their story, in a way which does not look and feel like traditional advertising. Reflecting the evolution of storytelling to storysharing.
During this exclusive webinar, Yonathan Dominitz will share:
- What do you need to know to become a good creator of stories in marketing communications.
- Digital storytelling approaches and structured thinking tools for creating digitally led storytelling campaigns.
- How to use integrated and interactive methods of delivering a story, crossing the border between online & offline using innovative platforms.
Attend this free webinar to gain new insights into the creative thinking patterns behind recent successful creative campaigns in the field of digital & integrated communications. And into the stories, they tell plus the way the stories are generated.
You will learn a set of practical tools for creating new and original storytelling ideas as the basis of your brand’s and product communications.
Join this free webinar on: 17 May 2017 at 10:30h CET
See what time the webinar starts in your time zone:
BST 09:30h – London, Lisbon / CET 10:30h – Berlin, Copenhagen, Madrid, Paris / EET 11:30h – Bucharest, Cairo, Sofia
About the Speaker: Yonathan Dominitz (Mindscapes)
Yonathan Dominitz is the founder of Mindscapes, where he is a trainer and a leader of creativity and innovation boosting projects for advertising, digital and media agencies, as well as marketing departments. Yonathan has conducted projects in numerous companies and agencies, including Google, Coca-Cola, Carlsberg, Mondelez, Nestlé, Vodafone and BBDO, McCann, Leo Burnett, Ogilvy. He is also frequently invited to run creativity workshops and keynote speeches at Cannes Lions, Eurobest, Spikes Asia and more.
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Mindscapes offer a vast range of creativity enhancement training programs for creative advertising, digital and media agencies, as well for as marketing departments. Mindscapes programs enable creative advertising and marketing professionals to expand their creative output and utilize more and better the potential of their creative minds. More than 25 Cannes lions, including three Grand Prix, were given to works made by Mindscapes trained agencies, using Mindscapes creative tools.