Free webinar: How to build a high-performing B2B marketing team
Attend this free webinar on 11 February 2016 at 3 PM CET / 2 PM GMT
The need for building a high-performing B2B marketing department is urgent for B2B businesses. This webinar will show leaders in B2B marketing how.
Attend to get inspiration and insight on how to achieve high performance in marketing. Specifically, the webinar will cover:
- A list of must-have skill sets for modern B2B marketing departments
- The five functional roles of high-performing marketing departments
- Strategies to acquire a high-performing team
- The role of the Head of Marketing
The role of the Marketing department is more exciting, complex and important than ever before. In their 2015 report, Forrester predicts that 1 million, sales reps may lose their jobs in the US alone, due to marketing’s increasing role.
Professionals must radically transform their historical sales models to accommodate a real-time and global buying environment where websites, not salespeople, are at the heart of how B2B companies buy and sell”
(Forrester, “Death of a B2B Sales Man”, 2015)
This calls for a historical level of must-have knowledge and skills in the marketing department of any B2B organization striving to prosper in the long run.
This webinar presented by B2B marketing expert Morten Baggesen is relevant for CMO’s, CEO’s, VP’s of marketing, VP’s of communication and directors of marketing in companies selling from business to business.
Date available: 11 February 2016 at 2 pm in London / 3 pm in Berlin
See what time the webinar starts in your time zone.
GMT 2 pm – London, Lisbon | CET 3 pm – Berlin, Copenhagen, Madrid, Paris | EET 4 pm – Bucharest, Cairo, Sofia | IST 7:30 pm – Bangalore, Delhi, Mumbai
About the speaker: Morten Baggesen, GIDMA
Morten Baggesen is an accomplished B2B marketing expert with 20 years of experience in global sales and marketing management, from ICT, Life Science, Transport and Consultancy (advertising, CRM, business development). In the recent 10 years, Morten has worked extensively with digital marketing in particular, creating and developing global websites, video marketing campaigns and LinkedIn campaigns
Morten Baggesen holds a Master’s Degree in International Marketing & Strategic Planning and has taught marketing at Copenhagen Business College and Aarhus Business School. In addition he holds a Google Analytics Individual Qualification, an APMP certification in proposal strategy and a diploma in sales psychology.
GIDMA is a team of highly experienced senior B2B marketing experts. Working with ambitious B2B brands across the globe, GIDMA’s only focus is to help fine tune marketing for growth – and implement innovative content and martech that will help clients grow profitably.