How Experience Marketing will help you create Customers For Life !
In this second episode of the Age of Customer Experience series, we shift focus to the value of taking on a lifecycle Experience Marketing approach in creating amazing customer experiences. You will hear why it matters to know and understand your customers, and the steps your business must take in order to align with a customer lifecycle approach.
It is approached from a “cradle to grave” type of scenario including recycling elements, which are often not in play, and you will further hear about the ROMI of it all exemplified by a metric methodology.
Hear a real-life example of a company that uses a lifecycle experience marketing approach to know their customers in order to create relevant and personal digital experiences across multiple channels throughout their lifecycle.
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