Webinar: Without Insights your strategy and creativity are blind 2017-11-27T18:07:44+00:00

Free webinar: Without Insights your strategy and creativity are blind

The majority of the most creative and effective award winning campaigns are based on game-changing insights. Yet, uncovering a truly powerful insight is one of the hardest tasks in marketing and advertising.

Presented by creativity expert Yonathan Dominitz this webinar takes you through some of the most creative and effective marketing & advertising campaigns, and reveals some creative thinking tools which enables you to look differently at reality and information, so as to reveal powerful insights.

Over the past years more than 20 Cannes Lions, including 3 Grand Prix, were given to work created by agencies using this exclusive and unique creative thinking tools. Register now and secure your seat for this exclusive webinar.

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Webinar: Without Insights your strategy and creativity are blind with Yonathan Dominitz

During this webinar presented by the creativity expert Yonathan Dominitz you can hear about:

  • How to define an insight and understand what really makes it tick.
  • How to find inspiring observations, which are ‘hidden’ in our minds because we are ‘fixated’ at analyzing a situation from just one specific comfortable perspective.
  • How to map and identify conflicts, which in many cases encapsulate a personal or social dilemma.
  • How to recognize relevant causes with high significance to consumers and their lives, to reveal territories where brands can provide a meaningful impact.
  • Learning new methods and structured tools for revealing insights.

About the speaker: Yonathan Dominitz

Yonathan Dominitz

Yonathan Dominitz is the founder of Mindscapes, where he is a trainer and leader of creativity enhancement projects for advertising, digital and media agencies, as well as marketing companies. Yonathan has personally conducted projects in numerous companies and agencies, including Pepsico, Vodafone, Nestle, Carlsberg, Leo Burnett, McCann, Ogilvy and recently partnered with Google to train their marketing teams in creative insights & creative thinking tools.

With over 10 years of experience working in senior positions in the advertising industry. He is also a frequent keynote speaker at numerous international conferences and creative advertising festivals like Cannes Lions, Spikes Asia, Eurobest, Golden Drum, etc and associations worldwide.

About Mindscapes (www.themindscapes.com)


Mindscapes offer a vast range of creativity enhancement training programs for creative advertising agencies, digital and DM agencies, media agencies, as well for as marketing companies. Mindscapes programs enable creative advertising, media and marketing professionals to expand their creative output and utilize more and better the potential of their creative minds. More than 20 Cannes Lions, including 3 Grand Prix, won by Mindscapes Trained Agencies, using our creative thinking tools.

Attend this FREE webinar with Yonathan Dominitz on:

Wednesday 11 February 2015 from 09:30 to 10:30 GMT

 Times indicated above are in GMT – Greenwich Mean Time.

See what time begins in your time zone below

GMT 09:30h – London, Lisbon | CET 10:30h  – Berlin, Copenhagen, Madrid, Paris | EET 11:30h – Bucharest, Cairo, Sofia | IST 15:00h – Bangalore, Delhi, Mumbai | SGT 17:30h – Singapore

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Before you register, you must read this

  • Only registrations from legitimate work-emails are guaranteed to attend for free
  • You will not receive slides and access to recording unless stated in the description
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  • Markedu values participant interaction during webinars. Therefore only a limited number of participants are accepted to join.

Webinar Registration: Without Insights your strategy and creativity are blind

Date: Wednesday 11 February 2015  / Speaker: Yonathan Dominitz

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